Watch a Horror-Themed Ad for Chevrolet Active-Safety Technology
Sam Raimi brings some fear.
Automotive safety isn't necessarily the most thrilling topic, but it's without a doubt an important one. So to make sure viewers pay attention to its newest commercial for active-safety features, Chevrolet enlisted acclaimed director Sam Raimi to create the 60-second spot.
In the new Chevrolet commercial, a young woman arrives at an old house that epitomizes all the tropes of horror-film trailers: Ghostly apparitions, poltergeist-like sounds, and a mysterious back story. As she gradually explores the house, her gaze settles on a white door. But as she nervously approaches, voices yell out to warn her otherwise: "Stop! Get of there, there's a monster in there!"
The link to the 2016 Chevrolet Malibu and Cruze? As a narrator explains, the sedans' active-safety features "can help you avoid danger." Both cars, which were redesigned for the 2016 model year, are available with features like forward-collision warning, pre-collision braking, lane-departure warning, blind-spot monitoring, rear cross-traffic alert, and even automated parking functions.
"I've been in plenty of theaters where the audience is so concerned for the safety of the main characters that they call out warnings to save them," Raimi said in a statement. "That's what this is based on."
The commercial will be shown at 2,300 theaters nationwide over the next six months. If you're not heading to the big screen any time soon, you can watch the spot below.