Many automakers attempt to enhance the sensory experience on their top luxury cars with features like cabin perfume atomizers and ambient lighting, but Volvo is kicking it up a notch on a special S90. Although just an interior concept for now, the Volvo S90 Ambience Concept is a preview of features that will come to production.
Based off the three-seater S90 Excellence sedan, the concept was created primarily for China. Using a smartphone app, passengers can pick between seven visual projections for the ceiling. These include Northern Lights, Scandinavian Forest, Swan Lake, Archipelago, and Rain, in addition to a Nocturnal theme to help passengers rest and a Freedom theme that’s said to boost energy. Volvo has synchronized the visual themes with special audio from the car’s Bowers and Wilkins sound system as well as scents that come from a dispenser in the center console.
The concept is debuting at the Beijing auto show that starts this week. It will eventually come to life on future S90 Excellence cars, Volvo says.
It’s unclear if we’ll see this concept make its way to production in the U.S., but it makes sense for China. Not only is China the world’s largest auto market, it’s also Volvo’s biggest market overall and the largest for the S90 sedan.