Uber is trying to keep drunk drivers off the roads, and what better way to do that than to offer them a free ride home? The ride-sharing company launched a promotional campaign in Canada called Uber Safe, and it does exactly that.
Working in collaboration with the creative agency Rethink, Uber set up a breathalyzer kiosk on a busy Canadian city street, where those who may have overindulged at the bar were invited to take a breathalyzer test. After taking a straw and blowing into the kiosk, the machine then calculated the person’s BAC (blood alcohol content), and if they blew over the legal limit, the kiosk automatically dispatched a free Uber ride home for the person. We’re not sure if there was a limit of the distance of the free ride, but either way, it sounds like a great way to keep the roads safer. Judging by the video below, the kiosk seemed to be a hit among inebriated Canadians, so we wouldn’t be surprised if the company set up one of those kiosks in other major metropolitan areas across the U.S.
Uber has faced an uphill battle since it first started providing services to people. Taxi drivers were among the first to retaliate against the popular app-based car service. The company has also faced legal battles overseas in places like Germany, where courts went after Uber because drivers don’t have the required permits or insurance taxi drivers are supposed to have. Critics have also raised concerns about the safety of Uber, as a number of incidents with customers revealed that drivers weren’t being subjected to as extensive background checks as are traditional taxi drivers.
Uber continues to work out these issues, but this campaign could gain it some favor in the public eye. Take a look at the reaction of the Uber Safe kiosk in the video below.