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Touring Superleggera to Debut Ferrari-Based Berlinetta Lusso at Geneva

For those who find a Ferrari too common.

Carrozzeria Touring Superleggera, one of the oldest (and one of the last) of the Old School Italian coachbuilding houses, will launch a new GT coupe at the Geneva International Motor Show next week, built on the Ferrari F12 chassis. Developed in secret for a private collector and called the Berlinetta Lusso, the design will have a production run of only five units. As the "Lusso" tag implies, the Touring design will stress a luxury interpretation of the road-shredding, 730-horse Ferrari hypercar, and carry completely re-styled and hand-formed bodywork.

Like Touring's other creations since its rebirth as a serious concern in the mid-Noughties, most notably the Bentley Continental Flying Star of 2010, and 2013's Alfa 8C-derived Disco Volante, the Berlinetta Lusso will offer customers extensive latitude in colours, materials and detail execution, as per the great Italian coachbuilder's tradition. It also offers the distinction of owning the only conventional three-box, front-engine V-12 Ferrari brought to the new car market in donkey's years, and the trunk occupying that third box is every bit as Lusso as the custom-trimmed interior.

Touring Superleggera only discusses prices on demand, but considering they start with a plus-$300K automobile and add a reported 5,000 hours of skilled hand-crafting, you can expect the final figure to have a whole bunch of zeros behind it. Build time is quoted as six months from the donor car's delivery to the Touring workshops in Milan.

Watch for a full Berlinetta Lusso feature, with an on-location driving report, company profile and styling analysis in the July 2015 issue of AUTOMOBILE.