Subaru Ups Forecast to 500,000 U.S. Sales in 2014
Subaru's initial estimate that the company would sell 460,000 vehicles in 2014 would have broken records for the brand, but the company's booming sales so far are exceeding even these lofty expectations. As such, Subaru announced that it will revise its full-year sales forecast to a lofty 500,000 U.S. sales by the end of this year, making for a 17 percent increase over last year's total of 424,683 sales.
Through August 2014, Subaru has sold 333,968 vehicles in the U.S., far outpacing last year's total of 281,652 through the same time period. Credit the success of the redesigned Subaru Forester, which is up 42 percent in year-to-date sales, as well as the successful Subaru XV Crosstrek, an Impreza-based crossover that has racked up 48,612 sales through August 2014. The redesigned 2015 Subaru Legacy and 2015 Subaru Outback models also recently went on sale, and the company has high expectations for growth of these model lines throughout the rest of the year.
The Subaru Forester is the best-selling Subaru model so far in 2014, with 105,356 units sold, and the Subaru Outback is not far behind with 85,951 sales, despite the fact that this model has been going through a changeover as the new 2015 version began reaching dealerships over the last few months.
This enormous growth for the Subaru brand started way back in 2009, when the brand began its six-year annual sales growth streak that continues today. August 2014 was the company's 33rd consecutive month of year-over-year growth, and reaching this new goal of 500,000 units would more than double the 216,652 sales recorded in 2009.
For some perspective, Subaru is currently in 10th place among all auto brands in year-to-date U.S. car sales, ahead of GMC, Ram, Volkswagen, and Mercedes-Benz. The brand was 11th overall in 2013 annual sales.
We'll see over the next few months if Subaru can sustain this record growth throughout the end of the year to make its new, lofty sales goal. Stay tuned for our sales roundups to see how things go for this prosperous company.