Sales Surge Continues for Kia, Hyundai in August
The Koreans continue their upward trend for August, with the Kia Sorento and Hyundai Sonata being each brand's hot commodities. Kia sales are up 26.9 percent compared to last August, while Hyundai sales are up 9 percent compared to the same period last year.
Hyundai: 58,505 sales, Up 9 Percent
Car buyers flocked to Hyundai dealerships with fuel efficiency on their minds, as 35% of vehicles sold in August were models rated at 40 mpg highway. Now in its second full month on sale, the new Accent subcompact saw in increase in sales at 38 percent, moving 5289 vehicles off the lot compared to 3844 sold last year in August. The best-selling Sonata's 20,682 units fell a tad below last year's 21,399 vehicles sold, while the Elantra stayed consistent, selling 15,054 in August compared to last year's 15,181 units. The Genesis continues to perform well with 3243 sold, while the luxurious Equus (at 297 units) paces well ahead of its first full-year sales target. The aging Azera didn't fare as well, falling behind at 89 units. But that may soon change when the all-new Azera debuts at the Los Angeles Auto show later this year.
Kia: 41,188 sales, Up 26.9 percent
There's nowhere to go except for up for Kia, after its entire lineup received a makeover that transformed all its vehicles into a hot commodity. The Korean automaker reported a 26.9 increase over the same period last year, and a 39.4 percent increase in year-to-date sales. Kia moved 41,188 cars off the lot in August compared to 32,465 last year, with the midsize Sorento SUV leading the way with 13,573 units sold for the month. The urban-oriented Soul came in second, selling 6,885 units, while the Forte and new Optima rounded out the top sellers at 6,677 and 6,157, respectively. Last year in August, the Optima sold only 1,714 examples. Surprisingly, people are still buying the Borrego - only 9 of them, that is, and the Sedona minivan also continues to stay toward the bottom of the list, selling only 3,011 vehicles in August. If Kia continues its path up the high road, it will shatter its previous best-ever annual sales record in less than 9 months. With the refreshed Rio arriving in showrooms this month, and the recently launched Optima Hybrid added to the lineup, that record looks like it may about to be shattered.
Source: Kia, Hyundai