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Report: New Faraday Future Electric Car Company More Than Vaporware

More powerful battery pack than a Tesla.

Wisps of new car companies rising out of nowhere, heavy on vision and promises but light on actual working products, crop up every season like dandelions. Most of these companies inevitably fail, but Motor Trend reports that a new electric-vehicle company called Faraday Future (or FF, as they refer to themselves), has a legitimate shot at success.

FF doesn’t have a factory location yet, so its ambitions for delivering the first car by 2017 are indeed lofty and probably not going to happen. But that doesn’t mean FF will fail, either. Located in Gardena, California at a former Nissan R&D center, FF currently has 200 employees and plans to grow that number to 300 by 2016 with about 10 new hires per week. If you’re wondering what makes FF different, it’s the experience of their staff. From Motor Trend, here are the captains of the ship:

    Nick Sampson — Product Architect, former Vehicle and Chassis Engineering for Tesla Model S

    Richard Kim — Head Design, former BMW i8 Concept, BMW i3 Concept

    Silva Hiti — Sr. Dir. of Powertrain, former lead powertrain at Chevy Volt

    Pontus Fontaeus — Interior Design, former Lamborghini, Ferrari, Land Rover

    Page Beermann — Exterior Design Chief, former Creative Director at BMW

    Porter Harris — Batteries, former SpaceX

So what are all of these veterans working on, exactly? Well, FF isn’t saying much. The still-nameless vehicle will have four wheels, resemble a high-riding sedan with proportions like a low-slung BMW X6, and contain no internal combustion components. Like Tesla, FF plans to be all about Silicon Valley tech as well as actual personal transport.

Supposedly FF’s first electric car will have a battery pack with about 98 kWh of capacity, which is a 15 percent jump in specific energy compared to the 85-kWh Tesla Model S. Like Musk’s silent chariot, it features a multi-cell solution. But, FF’s higher energy density is said to permit larger crumple zones than on the Tesla Model S.

There are still a lot of question marks about FF, perhaps the biggest being that the identity of the company’s CEO remains a guarded secret. FF knows what it’s about, though, and what it’s up against. “We’re not Tesla. But we’re not Fisker, either,” FF tells Motor Trend. “We’re not fu**ing around.”