The $300,000 Two-Door Range Rover Has Been Canceled
We hardly knew ye, super-expensive, impractical Rangie.
When Land Rover first showed off the Range Rover SV Coupe earlier this year, it was a bit of a head-scratcher. Sure, it looked great, but at the same time, it came with a near-$300,000 price tag and reduced practicality. Would there really be buyers for such an expensive two-door Range Rover? As it turns out, apparently not.
As Autocar confirmed with Land Rover this week, the Range Rover SV Coupe has officially been canceled. In fact, it never even made it to (limited) production. Instead of building the 999 planned units, Land Rover reportedly decided to invest those resources into developing the next-generation Defender and Discovery Sport.
In a statement confirming the Range Rover SV Coupe's cancellation, Land Rover told Autocar, "We have taken the difficult decision to inform our customers that the Range Rover SV Coupe will not proceed into production. Instead, Land Rover is focusing its resources and investment on the next generation of world-class products. With exciting plans for electrification, enhanced craftsmanship, innovation, and technology we are working to ensure that we continue to offer our customers a choice of world leading SUVs."
As for SVO, Jaguar Land Rover's special projects division, it sounds like there will still be plenty of work to do despite the SV Coupe's cancellation. "Our Special Vehicle Operations division is continuing to develop exciting cars that push the boundaries of luxury, performance and capability—the all-new Jaguar F-Pace SVR is weeks away from its first deliveries and we have many more new models in development," said Land Rover.