Ram Honors the Coast Guard With Latest "Built to Serve" Pickup
But what about the Space Force?
Ram has released the fifth and final iteration of its limited-run Built to Serve trucks, a series of special-edition 1500 pickups designed to honor those who serve in our military. The latest truck honors the Coast Guard and is available in either Spitfire (orange) paint or Bright White. (Apparently, Ram is not ready to recognize our sixth military branch, the newly-formed Space Force.)
Like other Built to Serve Rams, the Coast Guard-inspired truck gets unique badging, blacked-out trim, body-color fender flares, 20-inch wheels, and includes the 1500's available 4x4 Off-Road package. Inside, Built to Serve badges are attached with Velcro. Ram includes additional Velcro panels for owners to display their own military patches within the truck. Contrast-color stitching of each edition reflects the branch of the military it is designed to commemorate—orange in the case of this latest version.
Prior to this latest Ram 1500 Built to Serve model, the brand offered variants that honored the Army (offered in a choice of Gator [green] or black paint), Navy (offered in Ceramic Gray or Patriot Blue), Air Force (Anvil or Billet Silver Metallic), and Marine Corps (Tank Green or Flame Red). Although all prior variants were made in limited numbers, this latest Built to Serve 1500 will be the rarest of the bunch, with Ram building just 500 Spitfire and 500 white trucks. Look for the final batch of Ram 1500 Built to Serve trucks to hit dealerships by the middle of the year, with Ram opening up its ordering books for the limited-run model this month.