Porsche Macan U.S. Allocation Increased to Meet High Demand
Crossovers bound for other markets will instead come here.
Demand for the popular Porsche Macan midsize luxury crossover has exceeded the number of vehicles allocated to the U.S., leaving dealers scrambling for enough cars to sell to eager customers. To eliminate waiting lists here, Porsche will allocate more vehicles to the U.S.market compared to other countries. Since the Macan went on sale in May 2014, 9,841 units have been sold in the U.S.. The newly allocated models are expected to arrive this May, and could ultimately push U.S. sales of the crossover to 18,000 units annually.
On a global scale, the Macan is expected to push Porsche sales over the 200,000 mark this year. The Stuttgart-based automaker originally estimated that goal to be achieved by 2018, but strong demand for the Macan crossover has shortened the timeframe.
"We do not want to continue to have a situation where we have a waiting list of five to six months," Porsche Cars North America CEO Detlev von Platen told Automotive News. "This is the reason we have decided to jump on the allocation for the United States and increase thins for this year."
Detlev did not comment on which markets the extra Macan models would be taken from, nor did he specify the number of vehicle that will be allocated to the U.S., though he described the new allocation as "substantial."