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November 2014 New Car Sales

Black Friday brings automakers an early Christmas.

Black Friday! Black Friday! BLACK FRIDAY! The inescapable messages scream from television, radio, and Internet, urging consumers to get out snatch up those deals on marketers’ favorite day of the year. It’s a day so good, in fact, that inevitably it couldn’t be confined to only 24 hours, so now Black Friday bleeds into Thanksgiving, the rest of the weekend, and oftentimes the whole week. After watching enviously as purveyors of toys, sweaters, and flat-screen TVs raked in all the Black Friday sales, automakers have now waded in. Bolstered by that end-of-the-month push—and the underlying currents of low gas prices and a slowly improving employment picture—U.S. auto sales surged in November. The annualized selling rate vaulted over the 17 million mark, reaching 17.2 million units. What remains to be seen is whether the late November Black Friday frenzy pulled forward sales from the more traditional after-Christmas sellathon.

1. General Motors: 225,818, up 7 percent.

*Best November ever for GMC Sierra, Chevy Spark, Cruze, and Equinox
*Fleet sales (+11%) increased a bit more than retail (+5%)
Buick +27%
Best performer: Encore +72%, worst: Enclave -9%
Cadillac -19%
Best performer: Escalade +75%, worst: XTS -50%
Chevrolet +3%
Best performer: Spark +64%, worst: SS -41%
GMC +23%
Best performer: Sierra +57%, worst: Acadia -15%

2. Ford Motor Company: 187,000, down 2 percent

*Best November ever for Escape
*New Mustang is in the house, sales jump by more than half
Ford division -3%
Best performer: Mustang +62%, worst: Taurus -39%
Lincoln +21%
Best performer: Navigator +88%, worst: MKS -39%

3. Toyota Motor Sales: 183,346, up 3 percent.

*Record November sales for Highlander, RAV4, and Lexus division
*Camry and Corolla are the #1-2 passenger cars
Toyota division +2%
Best performer: 4Runner +53%, worst: FJ Cruiser -38%
Lexus +7%
Best performer: CT +32%, worst: LS -18%
Scion -21%
Best performer: xB +7%, worst: iQ -65%

4. Chrysler LLC: 170,839, up 20 percent.

*Chrysler group’s best November since 2001
*Hellcat, baby! Revamped Challenger is up by half
*Alfa Romeo is finally here; 4C sells 24 units
Chrysler +30%
Best performer: 200 +155%, worst: Town & Country -29%
Dodge +1%

Best performer: Challenger +51%, worst: Caravan -8%
Fiat +7%
Best performer: 500L +20%, worst: 500 -7%
Jeep +27%
Best performer: Cherokee +67%, worst: Grand Cherokee +3% (all Jeep models were up in November)
Ram +31%
Best performer: ProMaster van +297%, worst: pickup +21% (all Ram models were up in November)

5. American Honda: 121,814, up 5 percent.

*CR-V is America’s bestselling SUV, pulls away from Escape and RAV4
*Best November ever for Fit, CR-V, and Honda division overall
Honda division +5%
Best performer: Fit +55%, worst: Ridgeline -61%
Acura +2%
Best performers: ILX +4%, worst: RLX -67%

6. Nissan North America: 103,188, down 3 percent.

*Rogue and Leaf set November records
*Leaf is America’s bestselling EV
Infiniti -13%
Best performer: Q60 +57%, worst: QX50 -31%
Nissan division -2%
Best performer: NV200 +82%, worst: Maxima -54%

7. Hyundai: 53,672, down 4 percent.

*Genesis bounces back but Azera and Equus continue to skid
Best performer: Genesis +57%, worst: Azera -47%

8. Subaru: 45,273, up 24 percent.

*Brand has its best November ever
*In November, Subaru surpassed its previous best full-year sales total
Best performer: Legacy +97%, worst: BRZ -46%

9. Kia: 44,936, down 1 percent.

*Redesigned Sedona sees sales jump more than six-fold
*Cracking the luxury market is tough: K900 sells 69 units
Best performer: Sedona +578%, worst: Cadenza -47%

10. Daimler-Benz: 37,925, up 2 percent.

*Mercedes-Benz brand (exclusive of Sprinter) beats BMW
*New C-class appears to be stealing some sales from E-class
Mercedes-Benz +1%
Best performer: S-class +50%, worst: E-class -45%
Sprinter +26%
Smart -15%

11. BMW Group: 36,028, down 1 percent.

*X1 outsells X3
*BMW looks unlikely to catch Mercedes-Benz for full-year luxury sales crown
BMW division -2%
Best performer: 7 Series +14%, worst: X3 -45%
Mini +9%
Best performer: Hardtop +66%, worst: Clubman -98%
Rolls-Royce +4%

12. Volkswagen: 31,725, up 3 percent.

*Volkswagen enjoys second positive month in a row
*New Golf and revised Jetta are the reason
Best performer: Golf +86%, worst: Beetle -41%

13. Mazda: 21,242, up 2 percent.

*Best-ever November for CX-5
Best performer: CX-5 +14%, worst: Mazda2 -58%

14. Audi: 16,640, up 22 percent.

*In Nov, Audi exceeded its previous peak full-year sales total
*Best November ever for the Audi brand
Best performer: Q5 +1%, worst: TT -90%

15. Mitsubishi: 6,534, up 8 percent.

*iMiEV sales up by half, but still just 18 units
Best performer: iMiEV +50%, worst: Outlander -28%

16. Jaguar Land Rover: 4,897, down 19 percent.

*All three Range Rovers top 1,000 units
*Bestselling Jag is F-Type at 500
Jaguar -13%
Best performer: F-Type +70%, worst: XJ -40%
Land Rover -21%
Best performer: Evoque -5%, worst: LR2 -60% (all Land Rover models were down in November)

17. Porsche: 4,699, up 18 percent.

*Addition of the Macan supplies Porsche’s growth
*Orders for the 918 Spyder are now closed
Best performer: Boxster/Cayman +13%, worst: 911 -8%

18. Volvo: 3,623, down 14 percent.

* XC90 is in sell-down to new version, which arrives in January
Best performer: XC60 series +10%, worst: XC90 -83%