As sales of its luxury Infiniti brand have dropped almost 38 percent through the year so far compared to the same period last year, Nissan is ratcheting up its incentive programs. Through September, the Japanese automaker is offering 0 percent loans, as well as lease deals, on almost its entire Infiniti lineup.
Dubbed Infiniti’s “Limited Engagement Summer Event”, the deals include 0 percent financing (for up to 36 months) through the month of September and special leasing offers through August 3. The all-new 2009 Infiniti G37 convertible is the only model in the lineup excluded from these deals.
Potential lessees could opt for several 39-month offers, including $379 per month for a G37 sedan, $599 per month for an M35 sedan, $719 per month for an FX50 crossover, or $799 for a QX56 with Infiniti’s DVD mobile entertainment system.
Infiniti will also launch a media blitz this month to advertise the incentives. On television, two 15-second adds will be aired back to back, the first with product-specific photography followed by a second announcing the details of the Limited Engagement Summer Event. On the web, the automaker has scheduled “homepage takeovers” for sites like MSN and CNN.
“The idea with our Summer Sales Event media plan is to stand apart from the normal 30-second car ads–using broadcast to create national awareness with 15-second blocks, while also driving in-market shoppers with compelling digital messaging,” said Infiniti’s business unit vice president, Ben Poore.
Infiniti’s sales have been rising since April, but have not topped March’s 7242 units sold. Last month, Infiniti sold 6304 vehicles.
Source: Automotive News