New 2015 Chrysler 200 Ads Take Aim at Japanese, German Cars
A new ad campaign for the 2015 Chrysler 200 attempts to break automotive stereotypes by suggesting that this Michigan-built midsize sedan is fully capable of going toe-to-toe with rivals from around the world. Three of the four "Ready to Take on the World" ads debuted last weekend, and the fourth will follow in November.
The first ad, called "Japanese Quality" starts off with a voice-over in Japanese describing the typical tenets of reliability and dependability associated with Japanese cars. The voiceover is then interrupted by the realization that the car being described is actually a Chrysler. After some shots of the 2015 Chrysler 200's Sterling Heights assembly plant, the ad ends with Chrysler's tagline for the 200, "America's Import."
The other two ads are a pair titled "German Performance," with the first focusing on the Autobahn to emphasize the 2015 Chrysler 200's performance. This clip shows the 200 speeding along the highway while a German voiceover describes its speed and solidity, then transitions when it's revealed that the car is actually driving along I-75 in Detroit. The second German-themed ad features the same visuals, but substitutes a different voiceover before showing the I-75 freeway sign.
The fourth 2015 Chrysler 200 ad, entitled "Swedish Safety," will use a similar format when it debuts in November. Check out the other three ads in the meantime in the YouTube videos below.