Mini Will Not Exhibit at 2016 Detroit, Geneva Auto Shows
Recently, Jaguar Land Rover announced that it will not be attending the 2016 North American International Auto Show (NAIAS). Now, Mini will bow out of both the 2016 Detroit Auto Show and 2016 Geneva Motor Show, according to a report from The Detroit News.
Last year, Mini showed off the 2015 John Cooper Works Hardtop, and without a new model to display next year, BMW will now expand its exhibit to cover the space Mini would have occupied. The decision to not attend the show lines up with a statement made by the company back in June, where a Mini spokeswoman said, "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase Mini's access to other relevant target groups."
Jaguar Land Rover had the same line of thinking when it decided to pull out of the show. The company will skip Detroit to focus its resources on other global shows, including New York, Los Angeles, Frankfurt, and others. Like Mini, JLR does not have any new models or concepts to display.
Max Muncey, public relations manager for NAIAS, confirmed to The Detroit News that Mini wouldn't be attending the show. "Given their product cycle, the stars didn't alight for them to participate," he said. "Mini's been a great partner and we'd love to have them back in future years. It just happened this year they don't have that worldwide news to break."