The Lincoln Navigator once reinvigorated the brand as the embers of its luxurious past slowly waned. Its lavish interior and rather elegant exterior made it the darling of every soccer mom and wealthy suburbanite with children for ages. But since its second rebirth, Lincoln has struggled to maintain the same market level it had during the late ‘90s to early 2000s. That’s something the company hopes to rectify with an all-new Navigator concept, shown at the New York auto show.
For Lincoln’s latest rebirth, the company has adopted a moniker of “quiet luxury,” meaning the brand doesn’t shout at you like a Mercedes-AMG or Cadillac’s V-Series, but something that brings drivers to a place where they can truly enjoy the luxurious ride, soft supple seats, and brilliant Revel entertainment system. With the Navigator concept, Lincoln not only brings that moniker to the forefront, but does so with style.
The Lincoln Navigator concept’s piece de resistance is of course those massive gullwing doors. The twin, centrally mounted gullwing doors open wide to reveal a massive space inside the cabin. While it’s a shame these incredible doors will likely never seen production, the engineering and safety considerations for the SUV’s passengers can be expected to immediately kill off this design.
As you’d imagine, the Lincoln Navigator concept is powered by Ford’s twin-turbocharged 3.5-liter EcoBoost V-6, which delivers more than 400 hp in this guise. The company also says that the Navigator’s driver would be able to choose from “several” drive modes that “best suits their mood.”
Inside the Navigator concept’s cabin, Lincoln has built what it calls, “a personal sanctuary.” Everything has been wrapped in leather or adorned with teak wood to offer a more yacht-like experience. Additionally, the PRND buttons for the automatic transmission have been festooned with the same level of care you’d find on the keys of a piano. Additionally, something that’s been carried over from the new Continental, are the 30 way adjustable, Perfect Position power seats.
To make sure that the occupants are not only bathed in luxury, but also safety, the Lincoln Navigator concept also includes pre-collision braking with pedestrian detection, a 360-degree camera, and an enhanced Park Assist functional that not only will parallel park for you, but also exit the parallel parking spot automatically.
Recently, Lincoln has begun to see success in the Chinese market, wherethe company has seen its sales double year over year. Lincoln, further committing to once again reinvigorate the brand, also recently debuted a new flagship that pays homage to a very special nameplate, the Continental. According to the company, the Continental’s debut has already attracted nearly 30,000 inquiries and deposits, and that’s solely in the United States. That potential for success, combined with a good lineup of crossovers, and a new Navigator, even one without gullwing doors and teak decking, will give Lincoln a much needed injection of life.
“The all-new Navigator Concept reinforces our commitment to give every Lincoln client what we call quiet luxury vehicles and experiences that are elegant, effortlessly powerful and serene,” said Lincoln’s president Kumar Galhotra, in a statement. “This kind of quiet luxury sets Lincoln apart.”
Stay tuned to see how and when this concept evolves into the next production Lincoln Navigator.