Just Say No: Study Says Drivers Don't Want Twitter, Facebook in Vehicles
Generation Y may spend most of its time on Twitter and Facebook but that doesn't mean they want social media in their cars. According to a new report, drivers are most interested in apps more closely related to driving in their vehicles, not potentially distracting ones.
The Detroit Free Press reports that previously unpublished research from technology consultants Gartner show that consumers are interested in apps for their vehicles, but only if they're somewhat related to driving. That means apps showing real-time weather forecasts, parking availability, and traffic are of much more interest than Facebook or Twitter, which ranked among the lowest of priorities for drivers.
A Gartner analyst said at the Telematics Detroit 2012 conference that the three biggest consumer "wants" are voice-recognition systems, navigation, and automated crash notification systems like GM's OnStar system, the paper reports. Buyers are also willing to pay more to be more connected in their vehicles for things like Pandora internet radio, but not technology unrelated to the driving experience.
That hasn't stopped some automakers from trying to integrate social media into their vehicles. Chevy had a commercial featuring the Cruze and its ability to check Facebook via OnStar. Other automakers like Mercedes-Benz and Toyota are launching new systems to make their drivers more connected than ever.
While we can get behind the integration of apps that have a direct connection to driving (and even a few that don't, like internet radio), in-car social media strikes us as unnecessary. What do you think? Sound off in the comments below.
Source: Detroit Free Press