Details about the upcoming Jeep Grand Wagoneer continue to surface, with the newest piece of information coming straight from Jeep boss Mike Manley, who said the new SUV is gunning straight for the likes of the Land Rover Range Rover.
While we haven’t even seen the Grand Wagoneer in concept form, the brand’s global boss has given us a better idea of what we can expect from the future model. “Obviously I have intimate knowledge of what it is and I think that vehicle could very, very effectively compete with premium SUVs,” he told Australia’s motoring.com.au.
When Fiat Chrysler Automobiles announced its five-year product plan in May, Manley confirmed to reporters that the three-row Jeep Grand Wagoneer would debut in mid-2018, a year after a new Grand Cherokee debuts.
Range Rover is just one premium SUV that Manley thinks could rival the Grand Wagoneer. It’s not out of the realm of possibility to think of a Jeep competing with a European luxury model, either: Although you may not think the Jeep Grand Cherokee and BMW X5 compete over the same customers, the two are cross-shopped often, according to Manley. Likewise, he says Jeep and Range Rover have competed historically. “Some of that competition has not been so evident because either we’ve been through product portfolio changes or they have been through product portfolio changes. But they are the only other pure SUV brand in the world so they will always be competition,” he said.
Putting the Grand Wagoneer in the same ranks as other premium SUVs would mean the Grand Wagoneer would be even more luxurious than the top-of-the-line Grand Cherokee Summit. As for price, Manley previously told us that with the right kind of vehicle, he had no doubt shoppers would fork out anywhere from $65,000 to $100,000 for an ultra-lux Jeep.
The Grand Wagoneer, which will reportedly be bigger than the old Commander, will be a full-size SUV that will seat up to seven people and share its stretched chassis with the Dodge Durango. Look for more details closer to its 2018 on-sale date.