Jaguar Land Rover Will Skip 2016 Detroit Auto Show
British manufacturer will focus on other shows.
Jaguar Land Rover won't be present at the 2016 Detroit auto show, the company said today. No new Jaguar, Land Rover, or Range Rover models will be on display either for journalists or for the general public at the popular international auto show.
In a statement, JLR said it was skipping Detroit to focus its resources on other global auto shows, including the New York, Los Angeles, Geneva, Frankfurt, Paris, Beijing, and Shanghai shows.
"Following a review of our global consumer engagement program, the decision has been made not to exhibit at the Detroit Show in 2016," the company said. "We recognize that the Detroit show is a world class Tier 1 auto show, however, we have had to make this decision to sharpen our focus as indicated."
At the 2015 Detroit auto show, Jaguar teased its F-Pace crossover, and Land Rover revealed diesel version of its SUVs. Jaguar used the New York auto show to reveal its new XF sedan, and Land Rover showed the Range Rover Evoque Convertible in Los Angeles.
According to the show's organizers, the 2015 Detroit auto show was host to the introduction of 10 new concept cars and 45 new production cars, with a total of 5,025 credentialed journalists present and a total of 808,775 members of the public attending.