GM November 2014 Sales Tick Up 6.5 Percent, Buick Scores Big
After a flat month in October, General Motors' November 2014 sales increased 6.5 percent to 225,818 vehicles sold. While the story for months at GM had been the massive growth within the large truck segment, now small cars, pickups, and the Buick brand have caught up in pace. It was the best November for GMC since 2001, and the best for Buick since 2003.
Winner: Buick LaCrosse, 5,083 Units Sold, Up 70.6 Percent
We've seen Buick succeeding as of late with the Encore and Enclave, and to an even lesser extent the Verano, but it seemed like the full-size Lacrosse was doomed to retirement homes and Shaq commercials for good. Guess not. With more than 5,000 in sales this month, it was Buick's best-seller.
Winner: Cadillac Escalade, 3,327 Units Sold, Up 75 Percent
The Escalade has always competed on its own terms, and things haven't changed just because the behemoth has been redesigned. Even when the rest of Cadillac is tanking (overall down 18.7 percent), the Escalade is thriving. And don't expect Caddy to dilute that formula with a turbo V-6 any time soon—our sources tell us a beefy V-8 is very much a part of the car's formula and identity for the foreseeable future.
Winner: Chevrolet Spark, 2,861 Units Sold, Up 64.3 Percent
Although the Cruze also did quite well this month with an increase of 25.6 percent, the Spark made much bigger and more surprising strides. Through November the Chevrolet Spark has sold 36,152 units, which constitutes an 11.5 percent improvement compared to the same time last year. Not bad for the spunky little Spark.
Winner: GMC Sierra, 22,544 Units Sold, Up 57 Percent
This big sales leap for the Sierra pickup helped GMC to 43,854 in sales, and a 22.7 percent brand growth overall. The Sierra has done extremely well this year, even outpacing the Silverado (year-to-date sales up 13.1 and 7.8 percent, respectively). Together, the two GM pickups combined for 65,343 units sold this month, which handily bested the Ford F-150's 59,049 units.
Loser: Chevrolet Impala, 9,423 Units Sold, Down 29.8 Percent
Despite a redesign, customers are not flocking to the Impala. It slid in November just about as badly as the Chevrolet Volt (down 30.4 percent), which has been on the outs for months now. The Impala is also down 13 percent in year-to-date sales to 127,192 units.
Loser: Cadillac ATS, 2,282 Units Sold, Down 33.7 Percent
Hopefully Cadillac's big move to New York can turn things around, because the brand's sales have been on the fritz as of late. Particularly the ATS, which is a great sports car in both sedan and newly-arrived coupe form, should be ahead of Cadillac's charge to the top of the luxury heap, not toward the bottom. Only the XTS and ELR sold worse than the ATS this month, with 1,697 and a measly 155 units sold, respectively. Clearly, removing the wreath from the logo was not a panacea for Cadillac's brand identity issues.