Chrysler November 2013 Sales Up 16 Percent, Bolstered by Jeep Cherokee
The new Jeep Cherokee helps Chrysler to a strong November despite floundering Fiat sales.
November was a solid month for Chrysler Group, which posted a 16 percent sales increase from last year with 142,275 vehicles sold. It was the best November sales since 2007, with every brand except Fiat showing improvement. Year-to-date sales clock in at 1,639,361, representing a 9 percent increase year-over-year. As a brand, Jeep recorded the highest improvement compared to last year, and posted its best November ever with improvement from every model in its lineup — sales increased 30 percent up to a group-leading 45,415 units.
Winner: Jeep Cherokee, 10,169 Units Sold
In its first full month of sales, the all-new 2014 Jeep Cherokee showed a lot of promise. With 10,169 vehicles sold, it fell just short of the Jeep Wrangler's 11,753, but Jeep Cherokee sales helped return the brand to positive year-to-date performance, posting a 1 percent increase with 437,179 vehicles sold compared to last month's sales which were as of then down 2 percent. Jeep sold 36,379 vehicles in October, and a much improved 45,415 in November. The sales leader for Jeep remains the Jeep Grand Cherokee, which sold 14,798 vehicles.
Winner: Dodge Durango, Up 36 Percent
There's no need to consult Ron Burgundy — things look good for the redesigned 2014 Dodge Durango. Durango sales continue to improve, with 5,581 vehicles sold compared to last month's 5,120. Sales of the Durango in November are up 36 percent from last year, and help bring the year-to-date figures to 55,351, up 48 percent compared to this time in 2012. A good showing from the Durango, coupled with a 40 percent increase from the Dodge Dart and a continually strong performance from the Dodge Caravan, helped Dodge improve 4 percent this past month to 41,406 vehicles sold. Compared to this time last year Dodge has sold 548,654 vehicles, a 16 percent improvement.
Winner: Chrysler Town & Country: Up 70 Percent
The whopping 70 percent increase compared to last year is in part due to such poor sales in November of 2012, although the Town & Country's 11,288 vehicles sold represent the best November performance since 2007. The minivan alone accounted for more than half of all Chryslers sold this past November, posting 11,288 of the brand's 21,024 vehicles sold. The Chrysler Town & Country has definitely put the team on its shoulders with 10 percent more vehicles sold in 2013 as of this time last year, which is significantly better than that of the Chrysler 300, which has sold 17 percent fewer vehicles compared to this time in 2012 and no significant change from the Chrysler 200.
Winner: Ram Pickup, Up 22 Percent
The pickup has surely not gone out of style, as the market shows continued growth. The Ram pickup line posted its best November since 2003, selling 29,645 of the Ram brand's total 31,255 vehicles. These healthy November pickup sales helped the Ram brand post a 25 percent sales increase over that of November 2012. The Ram pickup's November performance indicates a 22 percent increase in sales compared to the same month last year. Sales of the Ram Cargo Van and ProMaster Van remain low, with 792 and 828 vehicles sold respectively.
Loser: Fiat 500, Down 41 Percent
Fiat sales have not crawled out of the gutter so far this year, and November was no different. November sales fell 15 percent. The Fiat 500, selling 2,138 vehicles, posted a 41 percent drop in sales compared to November 2012, and the Fiat 500L's 937 vehicles sold this past month also do not bode well for the Italian company. In October of 2013 Fiat sold 3,674 vehicles, and that figure dropped to just 3,075 in November. Although year-to-date sales are down only 1 percent, Fiat needs to make a serious turnaround, especially considering how all of Chrysler's other brands have shown promise.