Chrysler February 2013 Sales Rise Four Percent, Best February Since 2008
Dart Gains Momentum, Grand Cherokee Struggles.
Chrysler Group reported that its monthly sales rose four percent year-over-year to 139,015 units. Although Chrysler's trucks (including SUVs) saw sales fall eight percent, the loss was more than compensated by a 32-percent year-over-year car sales gain. Last month was Chrysler Group's best February sales result since 2008.
Winner: Dodge Dart
After an extremely slow start last year, the Dart managed to sell 7720 cars last month, the best result since the Dart launched in June 2012, and up from just 7154 sales in January. That brings total Dart sales since last June to 40,177 sedans.
The twinned midsize sedans (the 200 also is offered as a convertible) both set February sales records. The Avenger enjoyed a year-over-year boost of 52 percent to sell 9980 units, while the 200 recorded 11,446 sales for an 18 percent gain compared to February 2012.
Winner: Dodge Challenger
Think the days of big, heavy muscle cars are over? Think again -- the Dodge Challenger had its best sales month ever, with sales jumping 34 percent to 4911 units. Sales of the Charger sedan were also strong, up 41 percent to 10,301 units.
Loser: Jeep Grand Cherokee
Usually the Jeep brand's top-selling nameplate, sales of the Grand Cherokee were 26 percent off last year's pace at just 9439 units. But the automaker says there is no reason for concern: switching factories over to produce the new 2014 Grand Cherokee will result in fewer new vehicles available for customers. "We expect to get our inventory gaps corrected over the next 90 days," Chrysler head of U.S. sales Reid Bigland said in a statement.
Losers: Dodge Grand Caravan, Chrysler Town & Country
For a company that likes to claim it invented the minivan, neither of its minivans sold very well last month. The Dodge Grand Caravan saw sales slip 18 percent to 10,415 units, while the Town & Country fell 10 percent to 8614 sales. At the same time, the Dodge Journey and Durango crossovers both enjoyed healthy sales gains, of 21 and 38 percent, respectively.
Loser: Chrysler 300
The big luxury sedan suffered a 35-percent sales tumble to move only 5023 examples last month. That can't be solely attributed to drivers avoiding rear-wheel-drive luxury cars in winter, either: Chrysler says a full 20 percent of 300 sales were all-wheel-drive models.