Chrysler Considers Participation in V8 Supercars Series

We knew Chrysler’s SRT division would soon take responsibility for most motorsports operations — but we didn’t know it had dreams of racing in Australia’s V8 Supercars race series.

“I am extremely interested [in V8 Supercars],” SRT president and CEO Ralph Gilles told V8X Magazine at the Detroit auto show. “It’s not the first “I don’t want to let on that we are committing just yet. It’s very unique to that market so it may work beautifully in the Australian market, so I am willing to help out if they are wanting to find a way.”

V8 Supercars has courted several other manufacturers in the past two years, including BMW, Mercedes-Benz, Toyota, and Hyundai. Though each of those automakers has denied interest in the series when asked by V8X Magazine, V8 Supercars insists it’s close to bringing on at least one new manufacturer into the current two-make series.

Chrysler Group Australia (CGA) is reportedly interested in these marketing advantages, but would need a multi-million-dollar budget for any V8 Supercar project.

“SRT stands for Street and Race Technology and the race part of that needs to be borne out, and it needs to be borne out in a category that fits the brands that we are trying to retail,” CGA managing director Clyde Campbell told V8X Magazine. “[V8 Supercar’s] Car of the Future concept looks like it would suit in that regard. Certainly we haven’t closed the door, it’s something we are looking at.”

V8X Magazine says Gilles’ support is crucial to acquiring a budget, as the money would need to come from Chrysler’s global marketing budget. With Gilles expressing interest, and the first U.S. V8 Supercars race planned for Texas in 2013, we may soon see Chrysler entering the ring with Ford and Holden.

Source: V8X Magazine

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