Chicago 2011: Mazda MX-5 Miata Special Edition Lurks in the Shadows
Mazda's 2011 MX-5 Miata Special Edition is the star of the automaker's Chicago stand, but you wouldn't necessarily know it walking up to the display. Set back in the shadows of the larger of Chicago's two show halls, the special Miata sits on a small stand with a modest pedestal identifying it as different from the other Miatas on hand.
Built to commemorate Mazda selling 900,000 of its peppy little roadsters, the Miata Special Edition is based on the Grand Touring PFHT (Power Folding Hardtop) model and has a few unique touches. To start, it can only be ordered in two colors: Sparkling Black Mica or Dolphin Grey Mica. Black leather seats with contrasting grey stitching and door panel inserts, along with polished 17-inch wheels, chrome interior accents, and polished aluminum pedals are all included.
Those features may not impress prospective purchasers enough, so that's where the value part of the equation comes into play. Stiffer Bilstein dampers and a limited-slip differential (normally an extra $500) along with the Premium Package (HID headlamps, keyless ignition, Bluetooth, satellite radio - normally $1650) are all included as standard.
The cost for all this goodness? $31,720, or around $225 more than ordering a comparably equipped Grand Touring Miata. That may not sound like tremendous value, but realize Mazda's only making 750 Special Edition cars and suddenly, that's a whole lot of uniqueness for a couple hundred bucks. We'd also imagine resale value through the years will be at least a couple hundred more than your garden-variety MX-5. Considering all that, we'd call the Special Edition a steal.
Stay tuned for more from the 2011 Chicago Auto Show!