Ford went social for the launch of its new EcoSport subcompact crossover, unveiling the diminutive ute on Snapchat. FoMoCo used the personal video sharing service to promote the launch of its smallest SUV at an interactive reveal in Hollywood, California.
The pint-sized EcoSport packs a turbocharged 1.0-liter EcoBoost I-3 or a 2.0-liter I-4 with all-wheel drive. Both engines are mated to a six-speed automatic transmission. In all, the EcoSport will be offered in four trim levels, 10 colors, and with seven ambient lighting options.
“More people are choosing to spend their time and money sharing experiences with friends and family instead of buying more stuff,” said Chantel Lenard, executive direct of Ford U.S. marketing, in a statement. “EcoSport fits perfectly into this growing lifestyle. It’s our smallest SUV, packed with features and personality.”
Ford claims that it is the world’s first-ever vehicle reveal on Snapchat. Speaking of Snapchat reveals and SUVs, a 19-year-old Texas college student recently crashed her Acura while taking a topless Snapchat selfie.
It seems like the competition’s SUV doesn’t offer the connected tech one can find in the all-new Ford EcoSport, which makes it easy to stay in touch with friends and family using the new and improved SYNC 3 system, that’s optimized for hands-free use.
Ford says drivers can start, lock, unlock, check fuel levels and find their EcoSport using their latest mobile app. Inside, there are two USB ports, a 12-volt power outlet, and a whopping 30 stowage pockets, bins, and hooks scattered throughout the vehicle. The rear features a moveable floorboard, fold away seats, and a swing-gate-style tailgate for hauling furniture.
An optional 10-speaker B&O PLAY premium audio system with 675 watts will help drown out the screaming siblings on those long trips to the soccer practice. Fortunately, it’s standard on EcoSport Titanium.
Learn more about the reveal that continues this week at FordPresents.com and at the Los Angeles auto show. Ford invites EcoSport visitors to share their experiences on social media with Snapchat geo-filters. Just remember to keep it clean and keep both hands on the wheel.