2016 Volkswagen Beetle Convertible Denim Priced from $26,815
The Beetle that’s made from jeans.
Paying homage to the Jeans Bug offered in the 1970s, Volkswagen introduced a special Denim version of the Beetle convertible at the 2015 Los Angeles auto show. Limited to just 2,000 units, the car gets special updates to make it look like your favorite pair of Levis. Today, Volkswagen announced that buyers will pay $26,815, including destination, for the 2016 Beetle Convertible Denim special edition.
Half of all the 2016 Volkswagen Beetle Convertible Denim models will be sold with Pure White paint, while the other half with have the Stonewashed Blue color seen here. Regardless of color, all will come with a 170-hp, 1.8-liter turbocharged inline-four engine and a six-speed automatic transmission.
Other visual upgrades for the Denim edition include a dark-blue convertible top with a rougher fabric meant to resemble real denim, denim-colored cloth seats with white piping, blue-and-silver dashboard trim, and "jeans-inspired" seat pockets with little red "Beetle" flags styled after Levi's jeans tags.
In terms of equipment, the 2016 Volkswagen Beetle Convertible Denim is roughly equivalent to the car's existing 1.8T S trim level. Standard equipment includes a 5.0-inch touchscreen infotainment system, a backup camera, and 17-inch wheels.
Volkswagen also introduced the Beetle Dune at the L.A. auto show alongside the denim. Though it doesn't have all-wheel drive or any other serious off-roading features, we found the Dune's funky style and slightly higher ride height injected a bit more fun into the Beetle's lineup. The Beetle Dune is available as a hatchback or a convertible, whereas the Denim comes only with a soft top.