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The Chrysler Corporation established the Plymouth brand in 1928 to compete in the entry-level car segment dominated by Ford and General Motors' Chevrolet division. Based on a rebadged Maxwell (which Chrysler had purchased in the early Twenties), it did well; though its cars were a bit more pricey, they also had more standard features such as hydraulic brakes.

The 1940s and 1950s were the marquee's golden years, with Plymouths consistently joining Chevys and Fords among best-selling entry-level vehicles. But awkward designs, Chrysler's focus on Dodge and, later, its own Chrysler marque, led to sales drops in the '70s and '80s. By the beginning
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