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American entrepreneur Ransom Eli Olds founded automaker Olds Motor Vehicle Co. in 1897. Though its vehicles sold well, financial difficulties led to its acquisition by General Motors in 1908.

The brand earned a reputation for technological style and innovation in the following decades. In 1940, the brand offered "Hydra-matic Driver", the predecessor to today's automatic transmission. The 1966 Oldsmobile Toronado was equipped with the first front-wheel drive system on an American car. That same year, the Oldsmobile Eighty-Eight LSS offered the world's GPS navigation system to consumers.

The Seventies and Eighties proved to be one
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