Todd Lassa

Executive Editor
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Todd Lassa
My return to the University of Wisconsin-Milwaukee during the Reagan era for a second bachelor’s degree accomplished two things: I made writing for a car magazine a career goal, and I met my future wife, though it took Donna two decades to come around to the latter idea. Over that quarter-century, I went on to write general assignment stories for the Milwaukee Sentinel, became a cop reporter, then schools reporter and film critic for the Quad-City Times, where I also covered Cary Grant’s death in Davenport, Iowa, and then I worked for the San Diego Business Journal, where I became an expert on the arcane America’s Cup Deed of Gift. When I moved to Washington, D.C., where I wrote about the Clinton health care reform plan and other Capitol Hill issues for an inside-the-beltway newsletter publisher, I thought I had found my true calling. Matt DeLorenzo convinced me otherwise, and I moved to Detroit in 1996 to work for AutoWeek. Four years later, Jack Keebler lured me to Motor Trend, where I wrote news and rumors about future cars, voted in a dozen (each) Car of the Year and Sport/Utility of the Year competitions, and blogged as the Motor City Blogman. Detroit is to the global auto industry what Washington is to national politics. It’s easily more fascinating and as frustrating to cover as a journalist. The commute is far more interesting.

My years at Motor Trend, working side-by-side with Technical Director Frank Markus, have been enormously fulfilling. I’ve become fully immersed in the nuts and bolts of cars, and the industry. You have to keep a love for cars and driving in perspective. For me, Donna, our two collies, and my family back in Wisconsin come first. I can be nearly as passionate about politics, movies and art, and the Green Bay Packers, of which I’m a shareholder. My favorite sport is still Formula 1, though.

Automobile is about living with cars, both the good ones and the bad ones, but most importantly, the most interesting ones. With autonomous cars on the near horizon, we face the greatest threat to our enthusiasm since the malaise and oil embargoes of the ‘70s, the era when I earned my driver’s license. With Jean, Joe and their crew, Automobile already has the best, most interesting writers to explain why you should put down that mobile phone and grab the steering wheel. I’m thrilled to become part of this team and I look forward to helping place the cars and the way we drive them in context.

articles by Todd Lassa

2000 Acura Integra Type R
Motor City Blogman

Why a New Acura Integra/RSX Won’t Work

In a changing world, Acura remains the same.
| Nov 07, 2014
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Paul Stanley 2015 Chevrolet Corvette
News & Rumors

Chevrolet Sends Paul Stanley Corvette, LT1 Crate Motor to SEMA

Subtly modified Camaros and more at 2014 SEMA show.
| Nov 04, 2014
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2015 Honda CR V Front Three Quarter View 20
News & Rumors

October 2014 New Car Sales

Cheap gas helps move the metal.
| Nov 04, 2014
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Chevrolet Camaro Commemorative Edition Driver Profile
News & Rumors

Chevrolet Camaro Commemorative Edition is Gen V's Swan Song

But is it too tasteful for the Las Vegas show?
| Nov 02, 2014
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1966 Ferrari 275 GTB Competizione Scaglietti Emblem 1
Motor City Blogman

What Fiat Chrysler’s Spinoff of Ferrari Means

Can Maranello stay out of the CUV business?
| Oct 30, 2014
2014 Toyota Camry
News & Rumors

Ford Improves, Fiat Chrysler drops in Consumer Reports Reliability Survey

Lexus, Toyota tops in reliability; infotainment is the biggest Issue.
| Oct 28, 2014
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2014 Cadillac CTS Vsport Front Three Quarter View
Long-Term Tests

2014 Cadillac CTS Vsport - Getting to Grips with the Sedan

Luxury sedan strikes a balance between sporty handling and comfort.
| Oct 17, 2014
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Chevrolet at 2014 SEMA show
News & Rumors

Chevrolet Blacks Out Impala, Mini-fies Sonic for SEMA

Cruze RS and SS Sport are also among brand’s effort.
| Oct 16, 2014
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2015 Ford Focus 1.0 Ecoboost European Spec Front Three Quarter View 1
Road Tests

2015 Ford Focus 1.0 EcoBoost European-Spec Review

A mainstream three-cylinder car in search of a mainstream automatic.
| Oct 09, 2014
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Lamborghini Asterion Concept
2014 Paris Motor Show

2014 Paris Auto Show Hits, Misses, and Revelations

A bit too conservative for the City of Lights.
| Oct 03, 2014
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2015 Cadillac ATS Coupe
Motor City Blogman

Look Beyond SoHo for the Future of Cadillac

The luxury brand’s biggest news is its new accounting system.
| Oct 01, 2014
Audi CEO Johan de Nysschen
News & Rumors

Interview: Cadillac President Johan de Nysschen

Separate financial accounting means new halos, sports cars, a new V-8.
| Sep 21, 2014
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