Todd Lassa

Executive Editor
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Todd Lassa
My return to the University of Wisconsin-Milwaukee during the Reagan era for a second bachelor’s degree accomplished two things: I made writing for a car magazine a career goal, and I met my future wife, though it took Donna two decades to come around to the latter idea. Over that quarter-century, I went on to write general assignment stories for the Milwaukee Sentinel, became a cop reporter, then schools reporter and film critic for the Quad-City Times, where I also covered Cary Grant’s death in Davenport, Iowa, and then I worked for the San Diego Business Journal, where I became an expert on the arcane America’s Cup Deed of Gift. When I moved to Washington, D.C., where I wrote about the Clinton health care reform plan and other Capitol Hill issues for an inside-the-beltway newsletter publisher, I thought I had found my true calling. Matt DeLorenzo convinced me otherwise, and I moved to Detroit in 1996 to work for AutoWeek. Four years later, Jack Keebler lured me to Motor Trend, where I wrote news and rumors about future cars, voted in a dozen (each) Car of the Year and Sport/Utility of the Year competitions, and blogged as the Motor City Blogman. Detroit is to the global auto industry what Washington is to national politics. It’s easily more fascinating and as frustrating to cover as a journalist. The commute is far more interesting.

My years at Motor Trend, working side-by-side with Technical Director Frank Markus, have been enormously fulfilling. I’ve become fully immersed in the nuts and bolts of cars, and the industry. You have to keep a love for cars and driving in perspective. For me, Donna, our two collies, and my family back in Wisconsin come first. I can be nearly as passionate about politics, movies and art, and the Green Bay Packers, of which I’m a shareholder. My favorite sport is still Formula 1, though.

Automobile is about living with cars, both the good ones and the bad ones, but most importantly, the most interesting ones. With autonomous cars on the near horizon, we face the greatest threat to our enthusiasm since the malaise and oil embargoes of the ‘70s, the era when I earned my driver’s license. With Jean, Joe and their crew, Automobile already has the best, most interesting writers to explain why you should put down that mobile phone and grab the steering wheel. I’m thrilled to become part of this team and I look forward to helping place the cars and the way we drive them in context.

articles by Todd Lassa

2015 ford F 150 king ranch
Motor City Blogman

Car Wars 2015-2018: The Trucks Win

Bank of America/Merrill Lynch predicts 18 million car sales in '18.
| Jun 10, 2014
Mary Barra
Motor City Blogman

Has the Ignition Switch Debacle Changed General Motors' Culture?

Mary Barra and the Anton Valukas report.
| Jun 05, 2014
2015 Lincoln MKC Front Side Motion View With Sunlight
Road Tests

2015 Lincoln MKC Review

Lincoln earns itself a round.
| Jun 05, 2014
View Photo Gallery
2014 Indy 500 Recap
Motor City Blogman

Notes from the 2014 Indianapolis 500

Quick ride to Ryan Hunter-Reay’s victory.
| May 27, 2014
View Photo Gallery
chryslers-sergio-marchionne
Motor City Blogman

What Will Fiat and Chrysler Be in 2019?

Marchionne has five years to launch Alfa and to save the Chrysler 300.
| May 08, 2014
View Photo Gallery
Maserati Alfieri Concept Show Floor Side Front View
News & Rumors

Maserati’s Wester Confirms Alfieri Production

Marchionne: Ferrari worth well above 1 billion euros.
| May 06, 2014
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Fiat Chrysler 2014 2018 Five Year Plan Charts
News & Rumors

Wester Confirms Alfa Romeo’s Rear-Wheel-Drive, All-Italian Strategy

Mid-size RWD sedan scheduled for Q4 of 2015.
| May 06, 2014
Fiat Chrysler Automobiles New Sign
News & Rumors

Jeep to Replace Patriot/Compass in ’16, New Grand Wagoneer in ’18

Dodge loses Grand Caravan, Chrysler is mainstream brand.
| May 06, 2014
View Photo Gallery
mark-fields-1
Motor City Blogman

Mark Fields’ Way Forward

Can Ford's new CEO fill Alan Mulally's shoes?
| May 01, 2014
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mark-reuss-with-2012-chevrolet-volt
News & Rumors

General Motors Restructures its Engineering Organization

Ignition switch problem provokes 'fundamentally different' process.
| Apr 22, 2014
View Photo Gallery
2014 Beijing Auto Show Floor Images
News & Rumors

2014 Beijing Auto Show Hits, Misses and Revelations

The best and worst of the Chinese car market.
| Apr 21, 2014
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Lincoln MKX Concept
News & Rumors

Lincoln MKX Concept Bows in Beijing

All-new crossover designed for China and the U.S. markets.
| Apr 19, 2014
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