Todd Lassa

Executive Editor
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Todd Lassa
My return to the University of Wisconsin-Milwaukee during the Reagan era for a second bachelor’s degree accomplished two things: I made writing for a car magazine a career goal, and I met my future wife, though it took Donna two decades to come around to the latter idea. Over that quarter-century, I went on to write general assignment stories for the Milwaukee Sentinel, became a cop reporter, then schools reporter and film critic for the Quad-City Times, where I also covered Cary Grant’s death in Davenport, Iowa, and then I worked for the San Diego Business Journal, where I became an expert on the arcane America’s Cup Deed of Gift. When I moved to Washington, D.C., where I wrote about the Clinton health care reform plan and other Capitol Hill issues for an inside-the-beltway newsletter publisher, I thought I had found my true calling. Matt DeLorenzo convinced me otherwise, and I moved to Detroit in 1996 to work for AutoWeek. Four years later, Jack Keebler lured me to Motor Trend, where I wrote news and rumors about future cars, voted in a dozen (each) Car of the Year and Sport/Utility of the Year competitions, and blogged as the Motor City Blogman. Detroit is to the global auto industry what Washington is to national politics. It’s easily more fascinating and as frustrating to cover as a journalist. The commute is far more interesting.

My years at Motor Trend, working side-by-side with Technical Director Frank Markus, have been enormously fulfilling. I’ve become fully immersed in the nuts and bolts of cars, and the industry. You have to keep a love for cars and driving in perspective. For me, Donna, our two collies, and my family back in Wisconsin come first. I can be nearly as passionate about politics, movies and art, and the Green Bay Packers, of which I’m a shareholder. My favorite sport is still Formula 1, though.

Automobile is about living with cars, both the good ones and the bad ones, but most importantly, the most interesting ones. With autonomous cars on the near horizon, we face the greatest threat to our enthusiasm since the malaise and oil embargoes of the ‘70s, the era when I earned my driver’s license. With Jean, Joe and their crew, Automobile already has the best, most interesting writers to explain why you should put down that mobile phone and grab the steering wheel. I’m thrilled to become part of this team and I look forward to helping place the cars and the way we drive them in context.

articles by Todd Lassa

News & Rumors

Chrysler Group’s Second-Quarter Profits Jump 22 Percent

Pentastar contributes $619 million to Fiat Chrysler.
| Aug 06, 2014
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2014 Jeep Cherokee
Motor City Blogman

July 2014 Auto Sales: Toyota Takes Second-Place

Chrysler posts big gains; compact CUVs gain popularity.
| Aug 01, 2014
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2014 Tesla Model S
News & Rumors

Tesla Reports $16 million Profit … or $62 million Loss

Electric vehicle maker plans to build 100,000 by end of 2015.
| Jul 31, 2014
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Mary Barra
News & Rumors

Recalls Take $1.2 Billion Out of GM Q2 Profits

Quarterly net income $0.2 billion as European losses continue.
| Jul 24, 2014
mark fields
News & Rumors

Ford Motor Company Posts $2.6 billion Pre-Tax Profit In Q2 2014

Second-quarter net profit $1.3 billion; Europe profitable.
| Jul 24, 2014
1918 Cadillac Type 57
News & Rumors

Storied WWI 1918 Cadillac Type 57 Joins Historic Vehicle Register

Number four on the Historic Vehicle Register, with a bullet.
| Jul 23, 2014
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James Garner 1
Motor City Blogman

Remembering James Garner, The King of Hollywood Car Guys

Known for his role as Pete Aron in "Grand Prix."
| Jul 22, 2014
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Motor City Blogman

Why Cadillac Needs Johan de Nysschen

Can he make it the Mercedes of luxury cars?
| Jul 11, 2014
1969 Dodge Charger Daytona
News & Rumors

Quick Drive Through a Century of Dodges

Up-close and personal with Dodges from way back when.
| Jul 04, 2014
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Mary Barra
Motor City Blogman

On the General Motors Ignition Switch Compensation Fund

It’s not too late to be open about safety.
| Jul 02, 2014
Volvo Design Head Peter Horbury
Car Magazine

The Master: Volvo Design Head Peter Horbury

Chinese automotive design is emerging with Horbury’s imprint.
| Jun 30, 2014
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2015 Ford Edge
News & Rumors

2015 Ford Edge Revealed

Midsize crossover moves to Fusion's platform, gets two EcoBoost engines.
| Jun 24, 2014
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