/ /
Todd Lassa

Todd Lassa

Executive Editor
Connect with Todd
Todd Lassa
My return to the University of Wisconsin-Milwaukee during the Reagan era for a second bachelor’s degree accomplished two things: I made writing for a car magazine a career goal, and I met my future wife, though it took Donna two decades to come around to the latter idea. Over that quarter-century, I went on to write general assignment stories for the Milwaukee Sentinel, became a cop reporter, then schools reporter and film critic for the Quad-City Times, where I also covered Cary Grant’s death in Davenport, Iowa, and then I worked for the San Diego Business Journal, where I became an expert on the arcane America’s Cup Deed of Gift. When I moved to Washington, D.C., where I wrote about the Clinton health care reform plan and other Capitol Hill issues for an inside-the-beltway newsletter publisher, I thought I had found my true calling. Matt DeLorenzo convinced me otherwise, and I moved to Detroit in 1996 to work for AutoWeek. Four years later, Jack Keebler lured me to Motor Trend, where I wrote news and rumors about future cars, voted in a dozen (each) Car of the Year and Sport/Utility of the Year competitions, and blogged as the Motor City Blogman. Detroit is to the global auto industry what Washington is to national politics. It’s easily more fascinating and as frustrating to cover as a journalist. The commute is far more interesting.

My years at Motor Trend, working side-by-side with Technical Director Frank Markus, have been enormously fulfilling. I’ve become fully immersed in the nuts and bolts of cars, and the industry. You have to keep a love for cars and driving in perspective. For me, Donna, our two collies, and my family back in Wisconsin come first. I can be nearly as passionate about politics, movies and art, and the Green Bay Packers, of which I’m a shareholder. My favorite sport is still Formula 1, though.

Automobile is about living with cars, both the good ones and the bad ones, but most importantly, the most interesting ones. With autonomous cars on the near horizon, we face the greatest threat to our enthusiasm since the malaise and oil embargoes of the ‘70s, the era when I earned my driver’s license. With Jean, Joe and their crew, Automobile already has the best, most interesting writers to explain why you should put down that mobile phone and grab the steering wheel. I’m thrilled to become part of this team and I look forward to helping place the cars and the way we drive them in context.

articles by Todd Lassa

2015 Chevrolet Colorado
Road Tests

2015 Chevrolet Colorado and 2015 GMC Canyon Review

A pickup for those who don't like pickups.
| Sep 21, 2014
View Photo Gallery
2016 Volvo XC90
Motor City Blogman

Volvo's Future: SUVs, Premium Offerings, and Smaller Engines

Despite Chinese ownership, Swedish identity to remain strong.
| Sep 10, 2014
View Photo Gallery
2016 Mazda MX 5 Miata Live Reveal
News & Rumors

Will the 2016 Mazda MX-5 Miata Offer a Power Retractable Hardtop?

Don't count on turbo or PRHT for mid-cycle updates.
| Sep 09, 2014
View Photo Gallery
Bob Hall Interview
News & Rumors

"Father of the Mazda Miata" Bob Hall Talks About the Car's History

A few words with Bob Hall on the launch of the 2016 Miata.
| Sep 04, 2014
View Photo Gallery
2016 Mazda MX 5 Miata Live Reveal
News & Rumors

2016 Mazda MX-5 Miata Revealed

Ready to Win Over the World-Again
| Sep 03, 2014
View Photo Gallery
2016 Volvo XC90
News & Rumors

2016 Volvo XC90 Fully Detailed

Pleasing to both current XC90 owners and the Volvo wagon faithful.
| Aug 26, 2014
View Photo Gallery
2016 Volvo XC90
News & Rumors

2016 Volvo XC90 Revealed in Sweden

The station wagon of Volvo SUVs.
| Aug 26, 2014
View Photo Gallery
2015 Dodge Charger SRT Hellcat
News & Rumors

2015 Dodge Charger SRT Hellcat Revealed in Detroit

Does quarter mile in 11 flat, hits 204 mph.
| Aug 13, 2014
View Photo Gallery
chryslers-sergio-marchionne
News & Rumors

Chrysler Group’s Second-Quarter Profits Jump 22 Percent

Pentastar contributes $619 million to Fiat Chrysler.
| Aug 06, 2014
View Photo Gallery
2014 Jeep Cherokee
Motor City Blogman

July 2014 Auto Sales: Toyota Takes Second-Place

Chrysler posts big gains; compact CUVs gain popularity.
| Aug 01, 2014
View Photo Gallery
2014 Tesla Model S
News & Rumors

Tesla Reports $16 million Profit … or $62 million Loss

Electric vehicle maker plans to build 100,000 by end of 2015.
| Jul 31, 2014
View Photo Gallery
Mary Barra
News & Rumors

Recalls Take $1.2 Billion Out of GM Q2 Profits

Quarterly net income $0.2 billion as European losses continue.
| Jul 24, 2014
mark fields
News & Rumors

Ford Motor Company Posts $2.6 billion Pre-Tax Profit In Q2 2014

Second-quarter net profit $1.3 billion; Europe profitable.
| Jul 24, 2014
1918 Cadillac Type 57
News & Rumors

Storied WWI 1918 Cadillac Type 57 Joins Historic Vehicle Register

Number four on the Historic Vehicle Register, with a bullet.
| Jul 23, 2014
View Photo Gallery
James Garner 1
Motor City Blogman

Remembering James Garner, The King of Hollywood Car Guys

Known for his role as Pete Aron in "Grand Prix."
| Jul 22, 2014
View Photo Gallery
Have an Inquiry?
close

email an author

submit
Thanks!
close

Your Email Has Been Sent.

New Car Research

Find vehicle reviews, photos & pricing

get Automobile Magazine

Subscribe to the magazine and save up to 84% off the newsstand price

subscribe

new cars

TO TOP