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Todd Lassa

Todd Lassa

Executive Editor
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Todd Lassa
My return to the University of Wisconsin-Milwaukee during the Reagan era for a second bachelor’s degree accomplished two things: I made writing for a car magazine a career goal, and I met my future wife, though it took Donna two decades to come around to the latter idea. Over that quarter-century, I went on to write general assignment stories for the Milwaukee Sentinel, became a cop reporter, then schools reporter and film critic for the Quad-City Times, where I also covered Cary Grant’s death in Davenport, Iowa, and then I worked for the San Diego Business Journal, where I became an expert on the arcane America’s Cup Deed of Gift. When I moved to Washington, D.C., where I wrote about the Clinton health care reform plan and other Capitol Hill issues for an inside-the-beltway newsletter publisher, I thought I had found my true calling. Matt DeLorenzo convinced me otherwise, and I moved to Detroit in 1996 to work for AutoWeek. Four years later, Jack Keebler lured me to Motor Trend, where I wrote news and rumors about future cars, voted in a dozen (each) Car of the Year and Sport/Utility of the Year competitions, and blogged as the Motor City Blogman. Detroit is to the global auto industry what Washington is to national politics. It’s easily more fascinating and as frustrating to cover as a journalist. The commute is far more interesting.

My years at Motor Trend, working side-by-side with Technical Director Frank Markus, have been enormously fulfilling. I’ve become fully immersed in the nuts and bolts of cars, and the industry. You have to keep a love for cars and driving in perspective. For me, Donna, our two collies, and my family back in Wisconsin come first. I can be nearly as passionate about politics, movies and art, and the Green Bay Packers, of which I’m a shareholder. My favorite sport is still Formula 1, though.

Automobile is about living with cars, both the good ones and the bad ones, but most importantly, the most interesting ones. With autonomous cars on the near horizon, we face the greatest threat to our enthusiasm since the malaise and oil embargoes of the ‘70s, the era when I earned my driver’s license. With Jean, Joe and their crew, Automobile already has the best, most interesting writers to explain why you should put down that mobile phone and grab the steering wheel. I’m thrilled to become part of this team and I look forward to helping place the cars and the way we drive them in context.

articles by Todd Lassa

2015 Buick Avenir Concept
Motor City Blogman

What We Learned from the 2015 Detroit Auto Show

EVs, small crossovers, ‘tweener pickups, and a rear-wheel-drive Buick.
| Jan 19, 2015
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Google Self Driving Car Prototypes
News & Rumors

Google to Test Autonomous Cars in California This Year

Tech company announces partners for self-driving car project.
| Jan 14, 2015
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2016 Lincoln MKX
2015 Detroit Auto Show

2016 Lincoln MKX Brings Stretched MKC Looks to Detroit

Just the right proportions for this new crossover.
| Jan 13, 2015
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2015 Alfa Romeo 4C Front Three Quarter 2
Motor City Blogman

The Alfa Romeo 4C is Nearly the Perfect Driver’s Car

With a stick shift, this Alfa would be the ultimate modern anachronism.
| Dec 24, 2014
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2015 Cadillac ATS Coupe
News & Rumors

2016 Cadillac CT6 Will Have an Aluminum Body

It’ll also be the first GM car to use a new engine family.
| Dec 23, 2014
2014 Year in Review Graphics
Car Lists

The 11 Most Important Auto Industry Stories of 2014

Automobiledom’s share of dubious achievements.
| Dec 23, 2014
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2016 Cadillac CTS V
2015 Detroit Auto Show

2016 Cadillac CTS-V Debuts at Detroit Auto Show

Latest hot-rod Caddy grows up and gets 640 hp.
| Dec 21, 2014
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2016 Volvo Xc90 City Safety 2
News & Rumors

Volvo Demonstrates Active Safety Technologies in Sweden

Self-driving Volvos could be on sale by 2020.
| Dec 05, 2014
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2016 Volvo XC90
News & Rumors

2016 Volvo XC90 T8 Pegged to Reach 59 mpge

Plug-in hybrid also rated at 400 hp.
| Dec 04, 2014
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2015 Ford F 150
News & Rumors

2015 Ford F-150 Achieves Up to 26 MPG Highway

Aluminum construction, new engines boost economy.
| Nov 21, 2014
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Mark Rosekind NTSB
News & Rumors

Obama Nominates NTSB Board Member Mark Rosekind to Lead NHTSA

Safety agency chief’s job has become a political hot seat.
| Nov 20, 2014
Technology Of The Year 12
Car Awards

2015 Technology of the Year: BMW Project i

Carbon-fiber reinforced plastic has huge implications.
| Nov 20, 2014
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