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Todd Lassa

Todd Lassa

Executive Editor
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Todd Lassa
My return to the University of Wisconsin-Milwaukee during the Reagan era for a second bachelor’s degree accomplished two things: I made writing for a car magazine a career goal, and I met my future wife, though it took Donna two decades to come around to the latter idea. Over that quarter-century, I went on to write general assignment stories for the Milwaukee Sentinel, became a cop reporter, then schools reporter and film critic for the Quad-City Times, where I also covered Cary Grant’s death in Davenport, Iowa, and then I worked for the San Diego Business Journal, where I became an expert on the arcane America’s Cup Deed of Gift. When I moved to Washington, D.C., where I wrote about the Clinton health care reform plan and other Capitol Hill issues for an inside-the-beltway newsletter publisher, I thought I had found my true calling. Matt DeLorenzo convinced me otherwise, and I moved to Detroit in 1996 to work for AutoWeek. Four years later, Jack Keebler lured me to Motor Trend, where I wrote news and rumors about future cars, voted in a dozen (each) Car of the Year and Sport/Utility of the Year competitions, and blogged as the Motor City Blogman. Detroit is to the global auto industry what Washington is to national politics. It’s easily more fascinating and as frustrating to cover as a journalist. The commute is far more interesting.

My years at Motor Trend, working side-by-side with Technical Director Frank Markus, have been enormously fulfilling. I’ve become fully immersed in the nuts and bolts of cars, and the industry. You have to keep a love for cars and driving in perspective. For me, Donna, our two collies, and my family back in Wisconsin come first. I can be nearly as passionate about politics, movies and art, and the Green Bay Packers, of which I’m a shareholder. My favorite sport is still Formula 1, though.

Automobile is about living with cars, both the good ones and the bad ones, but most importantly, the most interesting ones. With autonomous cars on the near horizon, we face the greatest threat to our enthusiasm since the malaise and oil embargoes of the ‘70s, the era when I earned my driver’s license. With Jean, Joe and their crew, Automobile already has the best, most interesting writers to explain why you should put down that mobile phone and grab the steering wheel. I’m thrilled to become part of this team and I look forward to helping place the cars and the way we drive them in context.

articles by Todd Lassa

gm-detroit-hamtramck-plant2
News & Rumors

GM Invests $449 Million In Next Chevrolet Volt and Variants

Hamtramck, Brownstown facilities receive upgrades.
Apr 08, 2014
2007 Chevrolet Cobalt Sedan Front View
Motor City Blogman

Can GM Survive the Chevy Cobalt/Saturn Ion Recalls?

The Saturn Ion era at General Motors was not as gloomy as it looks in the rearview mirror.
Apr 02, 2014
2014 Mclaren P1 Todd Lassa Driven Cornering Front Three Quarters View
Road Tests

2014 McLaren P1 Review

A Quick, Fast Supercar That Even the Rich Can Drive Well
Mar 11, 2014
Maserati Alfieri Concept Show Floor Rear Side View
2014 Geneva Motor Show

2014 Geneva Auto Show: Hits, Misses & Revelations

We pick our favorite cars from the Swiss auto show.
Mar 06, 2014
2015-mazda-mx-5-miata-prototype-front-three-quarters-view
2014 Geneva Motor Show

Will The Miata-Based Alfa Romeo Roadster Be A Fiat Instead?

Marchionne hints at a shift in Italian brand’s plans.
Mar 05, 2014
Mazda Hazumi Concept
2014 Geneva Motor Show

Mazda Hazumi Concept Debuts In Geneva

Hazumi is the new Mazda 2.
Mar 04, 2014
2015 Jeep Renegade at 2014 Geneva Motor Show
2014 Geneva Motor Show

2015 Jeep Renegade Debuts In Geneva

Smaller, Fiat-based Jeep lands in Geneva.
Mar 03, 2014
Nissan Sport Sedan Concept
News & Rumors

Nissan Sport Sedan, Resonance Concepts Almost Real

Next Nissan Titan lineup will expand, Diaz says
Feb 27, 2014
2014 Tesla Model S
Motor City Blogman

Tesla Plans to Sell 35,000 Cars in 2014

Its new Giga factory will produce battery cells.
Feb 20, 2014
2015 Kia Soul EV
2014 Chicago Auto Show

2014 Chicago Auto Show: Hits, Misses & Revelations

We pick the highs and lows of this year's Chicago auto show.
Feb 07, 2014
2014 Chicago Auto Show Walking Guide Floorplan Image
News & Rumors

2014 Chicago: The Chicago Auto Show Spotters' Guide

What to see at America's biggest auto show.
Feb 07, 2014
2013 Mercedes Benz GL450
Long-Term Tests

2013 Mercedes-Benz GL450 - Confident Ship in a Winter Storm

The beefy Mercedes-Benz GL450 shows its winter-weather chops.
Jan 30, 2014
2015 Chrysler 200
Motor City Blogman

What’s Next for Fiat and Chrysler?

It all comes down to one thing: product.
Jan 29, 2014
2014 Maserati Ghibli S Q4
Road Tests

2014 Maserati Ghibli S Q4 Review

Quite the character.
Jan 24, 2014
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