I drove the Tundra after having the Ram for a weekend, and as everyone else mentioned, it suffered in the comparison. It might perform the same tasks, and have the same specs, but it just doesn't feel right. I can't imagine any blue-collar, Big Three truck owner feeling comfortable driving one onto the jobsite.
The cabin of the Ram seemed to have twice the space, and felt much more durable and higher quality. Again, it may all be optics, but the Tundra looked like a Lil Tikes truck inside by comparison -- everything screamed "Plastic!" It also wins the award for the fakest-looking fake wood ever.
Matt Tierney, Art Director