The Honda Accord Crosstour is a spectacular example of automotive social media marketing gone wrong. When the car was revealed on Facebook, virtually everyone posted horrible things about it on Honda's page. One of the (very) few people to say something positive turned out to be a Honda employee, and the social media crowd had a field day with that bit of news. The debacle certainly got the Crosstour name out quickly, but it might give reason to think about the notion that there's no such thing as bad publicity.
I am still incredibly confused by these SUV/crossover coupes that offer the mass of a crossover, driving dynamics that aren't as good as a regular sedan, and limited cargo capacity thanks to the sloping roofline. And in most cases the visceral reaction to the looks is a negative one. I've been told these vehicles appeal to empty nesters who like being up higher than a car, but don't need the capability of a larger vehicle. I hope I never fit that segment.
Other than the fact I don't understand why the Crosstour exists, it's a decent vehicle. I don't think the 271-hp, 3.5-liter V-6 is up to motivating 4000 pounds of Crosstour (Honda really needs about 300 hp here), but I also know that the sort of people who will end up buying the Crosstour don't exactly choose Honda vehicles because of the brand's IRL ties.
Phil Floraday, Senior Online Editor