For those who need a truck, the Equator makes a lot of sense. It's not being built for an Urban Cowboy and it's got everything a truck needs: good V-6 power, a simple 4wd system, and a factory bedliner. For me, it all comes down to the sticker price (which is curiously absent on this tester). Suzuki must undercut the Frontier pricing to make any sense. I don't see this truck as being more luxurious than a Nissan, so the only leg left to stand on is value.
For those who laugh at the idea of buying a Suzuki truck, ask yourself if you'd rather be driving a Ridgeline and riding a Honda dirt bike or in a real truck with a Suzuki dirt bike in the bed. If you've totally bought into the Suzuki brand with a motorcycle or other toys, the Equator is a logical choice to cart them around.
Phil Floraday, Senior Online Editor