2014 Mercedes-Benz E63 AMG Alpha 7 by AMS Performance Review

After finishing my second run down the quarter-mile drag strip at Great Lakes Dragway in Union Grove, Wisconsin, I stroll onto the VHT-covered blacktop and stand by the Christmas tree of starting lights just before a trick Plymouth stages.

When the lights drop and the musclecar takes off, its slicks wrinkling under the torque twisting the rubber, this thought pops into my head: “Crap, I forgot to turn on the massaging seats before my run.”

“Crap, I forgot to turn on the massaging seats before the run.”

The Mercedes-Benz of bracket racing

There are plenty of big-block drag cars here, but none of them can touch me in AMS Performance’s 2014 Mercedes-Benz E63 AMG 4Matic outfitted with the tuner’s Alpha 7 power-adding package. The Alpha 7 package, which includes exhaust down pipes, a cat-back exhaust, and 20-inch Vorsteiner aluminum wheels wrapped in Michelin Pilot Super Sport tires, costs about ten grand before labor.

Seems like a lot for a pretty simple package, no? No, because the Alpha 7 boosts the 2014 Mercedes-Benz E63 AMG’s power output from 550 hp and 531 lb-ft of torque to 730 hp and 830 lb-ft.

Let’s put some racing numbers on the windows with white shoe polish

AMS says its 2014 Mercedes-Benz E63 AMG 4Matic Alpha 7 will go from zero to 60 mph in 2.9 seconds, and reach 100 mph from a standstill in 6.7 seconds. The drag cars parked next to the AMS-modified Benz in the pits are turning quarter-mile times between 12 and 13 seconds; I’m doing passes in 10.9 seconds, and doing them run after run after run. “This thing would be perfect for bracket racing,” I say to myself as I watch a few more cars make passes.

I head back to the pits from the starting line. The Alpha 7’s hood is open, and a big blue fan is sitting on top of the engine’s air intakes, forcing cool air into the engine bay. People are standing around the 2014 Mercedes-Benz E63 AMG, taking pictures with their phones.

“AMS lowered it a bit to make it stand out, sure,” I think to myself, “but it doesn’t really look that special.” Then I remember the 10.9-second time slip in my pocket, and that everyone had seen a big, four-door sedan do what stripped-out drag cars on slicks couldn’t. Guess I should go and tell them that it has massaging seats, too.

2014 Mercedes-Benz E63 AMG Alpha 7 by AMS Performance

Base price $100,100
Price as tested $110,396
Engine 5.5-liter DOHC twin-turbocharged V-8
Power 730 hp @ 6500 rpm
Torque 830 lb-ft @ 3500-5000 rpm
Transmission 7-speed automatic
Drive All-wheel
Est. fuel economy: 16/23 mpg (city/highway)
0-60 mph 2.9 sec
0-100 mph 6.7 sec
Cargo capacity: 29.0 cu ft
Drew Wilkerson
Can we see that go pro footage from the lower rear? Lovely amg these new bi turbos put out power w minimal effort. And it turns and goes in snow! Amazing, wagon too. Im a fan of that hellcat but its out matched and classed here... 1 trick pony that does that trick very well.
Andrew Luptak
I expect this from AMG, but the Chrysler Hellcat cars are more impressive even if they aren't in direct competition or comparison.
Galen Tschumi-Dion
David McCullum
Phillip Morris
Max Rybakov
Phillip Morris
Daniel Tarutin
Prakritish Bhowmick
Fernando Lazcano
Its actually 707hp.
Christian Houdart
It is THE car
Frank Lu
o thatS cute the challenger hellcat can do quarter mile in 10.8 -sec GYSOT LOL
Eugen Ev
Challenger SRT Hellcat RWD on semi-slicks 10.8 . 4440lbs. 715hp
Eugen Ev
Ădgar Dvorschii
Does it really get 16/23 mileage (instead of that figure being a holdover from the "regular"  E63)? If so, it also avoids the guzzler tax too.
Marc Hamady
Audi RS7 is better
Nerko Mazalović
ok, but tuned..
Michael E. Miller
Ok cool
Matt Berkman
not a typo, its tuned by AMS Performance
Chris Prather
The apr tuned rs7 is even faster.
Pŕãvèéñ Ãķ
Michael E. Miller
AMS tuned? LOL
Anson Sunny Cheruvathoor

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