dartanian 5pts It always bothers me when industry reporters with only cursory knowledge of a product write reviews like this one. Why? Because they act like they know more than they do and they almost always provide superficial, almost company line reports. To begin, this is not the second generation of the Soul. It is the third. 2009-2011 were gen 1 and 2011 and 2012 models were gen 2. This is the gen 3 incarnation. Yes there have been improvements but for the accompanying price increases there should have been more. An increase of $3k on the Exclaim model puts the Soul dangerously close to a $30k automobile and yet the engine is still boomy, the six speed transmission still shift happy and the mileage is still marginal. Plus there is a massive disconnect between the marketing and manufacturing arm of this company. True, the strikes in Korea have not helped but do you spend millions to promote a redone model and then have no inventory or only base model inventory to offer customers that are interested? Do you redesign your website and then not have it work correctly with the browser that most people use now (hint: it's Google Chrome). Perhaps not with this and many aspects of the Soul and KIA products. KIA has a long way to go and this perhaps now too pricey Soul is not likely to get them there any time soon.