Vern Southard 5pts The new Lincoln MKZ is a definite step in the right direction for Lincoln and FoMoCo. Ford needs a luxury brand that will compete with the European and Asian imports for a growing upscale market share with a younger demographic. The don't have to be just limos, land barges, or golf club convenences. The sleek low profile stying, implementation of smart engine technologies like direct injection, twin variable cam timing, and smooth reliable turbocharging to get more power out of a smaller, lighter engine makes sense when gas prices keep going up, and are not likely to go down any time soon. The use of electronic power steering, electronic damping and ride control, the tech packages that includes lane assist, adaptive cruise control, blind spot monitoring, a very sensitive cross traffic alert, parking assist, a rear vision camera that is second to none, extremely quiet ride and solid handling, excellent seats, a V6 or a small turbo that put out 300 or 240 HP, lots of quality leather and all the luxury amenities like memory seats, intelligent keys, navigation, HD sound system, analog and touch and voice controls of many of the car's systems, and under the $50K price point provides a lot of value compared to the German or Japanese luxury import sedans, which by the way have not changed very much except for now sporting re-designed front end grille work and scoops to look more "sporty" and are getting old and outdated unless you care to drop another thirty or forty grand to get a factory tuner upgrade with lots more horsepower and stiffer suspension. It may not be the car that traditional Lincoln buyers expected, but it is a high quality technologically advanced automobile that is going to bring Lincoln back into the luxury market and convert a lot of former import buyers who would rather buy a leading edge, stylish, luxury American brand than enrich the coffers of a foreign car company. Lincoln Motor company is going back to it's historical roots and the American luxury dealership experience is about to get a whole lot better with the new generation of Lincoln dealerships now being built. Ford is serious and will not let the Lincoln brand go away. There is a new luxury crossover SUV way following the MKZ that will also impact the luxury crossover market in a big way. Until you drive one don't give the over new Lincoln thumbs down. Get out there and drive one and find out for yourself, unless you have to have a big L or M on your grille to impress the folks at the country club and want to pay a whole lot more to step up to bigger and more expensive car with no more technology or innovation than you can get in the Lincoln for less.