We loved it as a concept, we love it more as a product.
Taking an electrically powered ride into the future.
The larger, more powerful 1 Series.
Politics and politics alone account for the 3 hybrid.
I agree this is a niche car in the 3-Series product family that will represent only a small portion of 3-Series sales. I don't think that BMW has figured out the term "Hybrid" in the U.S. translates to economy cars and not a high-end model in a car line. With gas cheaper here Americans will simply buy bigger turbocharged displacement engines. Once again a BMW marketing failure but a technical achievement to be sure.
The 320D should outsell the ActiveHybrid 3 100 to 1. And for those who do not want to drive a diesel, what about introducing the 320i. With 180 HP and a 0-60 time of about 7.5 seconds, wouldn't that satisfy 95% of the drivers?...