Land Rover 101 - The Range of Rover

A. J. Mueller
2010 Land Rover Range Rover Sport Supercharged

LAND ROVER 101
By Jason Cammisa

The mere mention of the name Land Rover conjures images of a utilitarian, boxy, moss-green off-road vehicle slowly passing kangaroos as they stalk their prey on the mosquito-riddled frozen wetlands of the Kalahari Desert. And if you're paying attention, you'll have already made a beeline for your computer to correct us. Relax! We know that scenario is ridiculous - the Defender, the model we were envisioning, hasn't been sold in the States since Britney Spears was a virgin. Silly us.

But seriously, the truth is that, although the Land Rover brand is synonymous with rugged off-roaders, the only Land Rovers we can buy in America are luxury models. The Rolls-Royce-for-the-brush idea wasn't a carefully planned recipe dreamed up by a marketing team. Instead, it was the brainchild of a couple of forward-thinking engineers in the 1960s who thought that Land Rovers could be more comfortable on-road. The Range Rover was born, complete with form-follows-function styling that was mostly done by the engineers themselves. Over the years, the Range Rover became more and more luxurious - and, to our eyes, even better-looking. But it never lost its off-road ability or its appeal.

The Land Rover lineup as a whole, however, has not been easy for the uninitiated to follow. The top-of-the-line Range Rover has been a constant, but the rest of the models seem to cycle through names faster than Florida storms in hurricane season. As Land Rover has transitioned through multiple owners in recent years - Rover, BMW, Ford, and now Tata - some of these vehicles have had engines from different makers. (And even the Rover V-8 was Buick-based.) Here are the models that Land Rover currently sells in the United States.

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catch-me-if-u-can
Hugely informative piece, yet I consider it to be ultimately rubbish. First off, it does a wonderful job at annihilating any beliefs Land Rover is still alive or even kicking-. And, makes no mention of future product planning; I mean, where is any mention of its hugely anticipated LRX, to change perceptions all its designs need be oblong, rustic and technologically primitive-I'm-too-sleek-to-incorporate-any-new-technologies. Come on, this isn't a mustang. Where's the British in it? Innovation anyone. It's a slippery slope the article makes no mention of! But, that's just me, u know.

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