Land Rover 101 - The Range of Rover

A. J. Mueller

By Jason Cammisa

The mere mention of the name Land Rover conjures images of a utilitarian, boxy, moss-green off-road vehicle slowly passing kangaroos as they stalk their prey on the mosquito-riddled frozen wetlands of the Kalahari Desert. And if you're paying attention, you'll have already made a beeline for your computer to correct us. Relax! We know that scenario is ridiculous - the Defender, the model we were envisioning, hasn't been sold in the States since Britney Spears was a virgin. Silly us.

But seriously, the truth is that, although the Land Rover brand is synonymous with rugged off-roaders, the only Land Rovers we can buy in America are luxury models. The Rolls-Royce-for-the-brush idea wasn't a carefully planned recipe dreamed up by a marketing team. Instead, it was the brainchild of a couple of forward-thinking engineers in the 1960s who thought that Land Rovers could be more comfortable on-road. The Range Rover was born, complete with form-follows-function styling that was mostly done by the engineers themselves. Over the years, the Range Rover became more and more luxurious - and, to our eyes, even better-looking. But it never lost its off-road ability or its appeal.

The Land Rover lineup as a whole, however, has not been easy for the uninitiated to follow. The top-of-the-line Range Rover has been a constant, but the rest of the models seem to cycle through names faster than Florida storms in hurricane season. As Land Rover has transitioned through multiple owners in recent years - Rover, BMW, Ford, and now Tata - some of these vehicles have had engines from different makers. (And even the Rover V-8 was Buick-based.) Here are the models that Land Rover currently sells in the United States.

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Hugely informative piece, yet I consider it to be ultimately rubbish. First off, it does a wonderful job at annihilating any beliefs Land Rover is still alive or even kicking-. And, makes no mention of future product planning; I mean, where is any mention of its hugely anticipated LRX, to change perceptions all its designs need be oblong, rustic and technologically primitive-I'm-too-sleek-to-incorporate-any-new-technologies. Come on, this isn't a mustang. Where's the British in it? Innovation anyone. It's a slippery slope the article makes no mention of! But, that's just me, u know.

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