The BMW 328i has spent three months with us, and by this point we've already driven it across the country, sent it to a racetrack, and made a fair number of trips to the grocery store. In other words, we've already spent hours behind the steering wheel, in the leather seats, pressing buttons and shifting gears. After driving just over 10,000 miles, our editors have contributed their fair share of comments on the BMW's interior.
"Kudos to the Germans for finally instilling some excitement within the cabin," said associate web editor Evan McCausland. "I loved the fit, finish, and feel of both our 5- and 7-series long-term testers, but neither car's interior design really spoke to me. The 3-series' interior is a bit more emotional."
Some credit for this goes to our tester's optional Luxury line trim. The new 3-series is available with three "lines," Luxury, Modern, or Sport, and each comes with an exclusive set of interior colors and materials. Our Luxury line 328i came with Dakota saddle brown leather with exclusive stitching, and anthracite wood trim, giving the interior an interesting blend of blacks and browns, with added strips of silver polished metal on the steering wheel and dash.
But other editors just liked the cabin in general. "I'm a fan of the new asymmetrical center console," said managing editor of digital platforms Jen Misaros. "It gives up nothing in function and ease of use and adds a bit of style and flair to the staid, all-business interior of the previous 3-series."
Once staffers stopped cooing about the tan leather and brown wood, however, one or two problems surfaced.
"Several interior materials look or feel cheaper than the BMW standard," wrote senior editor Eric Tingwall, adding "with the radio off, you can hear the electric power steering motor whirring as you spin the steering wheel." Senior editor Jason Cammisa chided the 328 for a "Little Tikes-quality My First Glovebox Door." While we're not sure the 328's plastics are that cheap, any comparison between a BMW and a Cozy Coupe is worrisome.
Finally, our office seems to be split on the 328's driving position. Road test editor Chris Nelson found it to be more than decent: "the driver's seat is supportive, and the steering column telescopes up to your chest," he wrote. "I love a cabin that is comfortable and lets you have proper driving position, and that's just what the Germans have served up."
Others weren't so convinced. "Chris may find the seating position perfect, but I have been less successful getting completely comfortable," said Misaros. "The long-travel clutch requires that I position the seat pretty far forward, and although the steering wheel adjusts for reach, I'd prefer another inch or so of travel backward so I'm a little further away from the airbag."
Managing editor Amy Skogstrom agreed: "both times I've driven this car, I've struggled to find a good seating position," she wrote. "I find myself having to move the seat closer to the steering wheel than I like in order to be able to fully depress the clutch, so I feel sort of like I'm crammed into the driver's seat."
The 328i's seating position woes might be mostly due to the long-travel clutch, but we'll see if those irksome plastics pose any more problems -- like scarring or scratching -- over the next nine months. Considering our tester's price tag is a hefty $49,870, we'll hope they don't.
|Body style||4-door sedan|
|Engine||Turbocharged 16-valve DOHC I-4|
|Displacement||2.0 liters (122 cu in)|
|Power||240 hp @ 5000 rpm|
|Torque||255 lb-ft @ 1250 rpm|
|Transmission type||6-speed manual|
|EPA Fuel Economy||23/34/27 (city/hwy/combined)|
|Steering||Electrically-assisted rack and pinion|
|Turning circle||37.1 ft|
|Suspension, front||Strut-type, coil springs|
|Suspension, rear||Multilink, coil springs|
|Brakes F/R||Vented discs|
|Wheels||18-inch aluminum alloy|
|Tires||Goodyear EfficientGrip runflat tires|
|Headroom f/r||40.3/37.7 in|
|Legroom f/r||42.0/35.1 in|
|Shoulder room f/r||55.1/55.1 in|
|Track f/r||60.3/61.9 in|
|L x W x H||182.5 x 71.3 x 56.3 in|
|Passenger capacity||84.2 cu ft|
|Cargo capacity||17.0 cu ft|
|Weight dist. f/r||49.5/50.5%|
|Fuel capacity||15.8 gal|
|Est. fuel range||355 miles|
|Fuel grade||91 octane (premium unleaded)|
|2.0-liter turbocharged DOHC I-4 engine||6-speed manual transmission Driving Dynamics control w/ECO, PRO, Comfort, and Sport settings Stability and traction control Dynamic Brake Control (DBC) and Cornering Brake Control (CBC) Brake fade compensation and brake drying Tire pressure monitoring system Start-off assistance Halogen headlights and fog lights 3-spoke multifunction steering wheel Bluetooth iDrive system w/6.5-inch color display Automatic climate control Rain-sensing windshield wipers Automatic headlights AM/FM/CD/MP3 audio system w/HD radio iPod and USB adapter Adaptive brake lights 17-inch aluminum wheels w/all-season tires|
|Luxury line||$2,100||Sports leather steering wheel 18-inch aluminum wheels Anthracite wood trim Pearl highlight trim finishers|
|Premium Package||$3,600||Universal garage-door opener Keyless entry Moonroof Auto-dimming mirrors Power front seats w/lumbar support|
|Technology package||$2,550||Navigation system Head-up display|
|Parking Package||$1,550||Rear-view camera Parking distance control Side- and top-view cameras|
|Premium Sound Package||$950||Satellite radio w/1-year subscription Harman/Kardon surround sound system|
|Heated front seats||$550|
|Split folding rear seat||$475|
|Black Sapphire metallic paint||$550|
|BMW Assist w/enhanced BT and USB||$650|
|BMW Apps $250|