Following the launch of the 2011 Jetta yesterday, Volkswagen has its hopes set on high sales targets to strengthen the brand in North America.
Automotive News reports that the sixth-generation Jetta, which launched yesterday in New York, is expected to help VW capture up to 4 percent of the U.S. market by 2012. Its market share currently stands at 3.1 percent.
“It’s a stylish car,” Volkswagen of America CEO Stefan Jacoby said at Tuesday’s launch. “I’m convinced the American consumer loves that.”
Over the past two years, Jetta sales have averaged nearly 100,000 units. Jacoby wants to see a number closer to 130,000, which would elevate its market share
And although Volkswagen’s sales are up 35 percent in the past five months, over last year, Jacoby is wary of Europe’s economic crisis, yet hopeful for the U.S.
The newest Jetta’s starting price will undercut the current base model’s $17,735, which will allow it to compete more directly with cars in its size class.
Will the Jetta help VW achieve its sales target?
Source: Automotive News (Subscription required)