Roger Daltrey of The Who teamed up with Rolls-Royce and helped to design a “Tommy” Wraith, which was recently auctioned for $270,048. The proceeds are destined for the Teenage Cancer Trust, which supports youngsters diagnosed with cancer.
The customized Rolls-Royce is part of a series of nine Wraiths that are “Inspired by British Music.”
“Seven young people are diagnosed with cancer every day in the U.K., and these vital funds will help Teenage Cancer Trust take a huge step towards its goal of providing specialist support to every young person with cancer in the U.K.,” said Daltrey in a statement.
“This car has become an incredible collectors’ item, and it’s gratifying to know that the proceeds of the sale will support such a worthy cause.”
The singer collaborated with designers to create two bespoke cars to mark the musical legacy of The Who.
“The designers and craftspeople at Rolls-Royce were truly engaged in Roger’s vision to create a car which celebrated The Who’s musical legacy in such a creative, original way,” said Rolls-Royce CEO Torsten Müller-Ötvös.
“Knowing that the sale of the car would help the charity to support thousands of young people affected by cancer made it all the more worthwhile.”
The first Wraith designed by Daltrey illustrated the band’s most famous icons and incorporated the band’s most popular lyrics.
The “Tommy” car was created in collaboration with Mike McInnerney, the artist who made the 1969 ‘Tommy” album—its cover now adorns the Wraith. It features Lyrical Copper paint with a blue coachline of a bird in flight.
Inside, the headrests were stitched with design motifs from the album artwork. The copper door sills are engraved with lyrics from “Tommy, Can You Hear Me?” and “Listening to You/See Me, Feel Me.” Lyrics from the song “Pinball Wizard” inspired the embroidered design of the rear cabin leather waterfall and features a pinball machine with contrasting pinball and flippers.
Considering that a base Wraith will cost you at least $306,350, the lucky new owner scored while also supporting a worthy cause.