May was a month of sales gains and new model releases for the German brands. Mercedes-Benz released the new 2013 SL550 while Volkswagen unleashed its new 2012 Golf R hot hatch. BMW posted a 7.3-percent increase, while other brands posted double-digit increases compared to May 2011.
Volkswagen – 38,657 sales, up 28.4 percent
The Jetta continues to be the brand’s volume leader with 12,962 sedans sold last month; still, it wasn’t enough to avoid a decrease of 5.5 percent compared to May 2011. The redesigned Passat is still selling well with 10,178 sold. Last month marked the start of U.S. sales for the Golf R, which found its way home to 423 customers. Its tamer sibling the GTI sold 1568 units (down 9.4 percent), while 1887 customers bought the Golf (up 7.2 percent). On the SUV side, VW sold 2475 Tiguans ( a decrease of 19.9 percent) and 700 Touaregs (up 20.5 percent).
Audi – 11,503 sales, up 10.0 percent
Overall May sales were up 10.0 percent thanks in large part to the A6 sedan, which sold 1693 unit, a big jump of 260.2 percent compared to the same period last year. Also up was the Q5 SUV with 2332 sold, an increase of 5.0 percent. The remainder of Audi’s lineup, however, was all down. Audi sold 3058 units of its popular A4, which was 4.2 percent lower than May 2011. The sleek A7 reported a 2.5-percent decrease with 792 sold, while the A8 was down 6.7 percent with 528 units sold. Both the A7 and A8 will soon include S models, which may boost future sales. In May, Audi sold 90 R8s and 198 TTs, decreases of about 10 percent compared to May 2011.
Mercedes-Benz – 22,515, up 19.2 percent
The new 2013 SL went on sale last month and found its way home to 709 customers, a jump of 458.3 percent compared to May 2011. The CLS sold 743 units compared to just 38 in May 2011, while the SLK also posted big gains with 405 units sold (up 542.9 percent). The C-Class was the brand’s best seller with 6649 sold, a 34.7-percent increase compared to last year. The E-Class was flat with 5576 cars sold, while the soon-to-be-replaced GL and GLK SUVs slid with 1722 units sold (down 8.6 percent) and 2133 units sold (down 3.7 percent) respectively.
BMW – 22,168, up 7.3 percent
BMW sold 6321 3 Series models last month, representing a 22.1-percent drop compared to May 2011. The 6 Series experienced the biggest gains with 725 units sold (up 159.9 percent). Also up was the X5 SUV (3730 units, up 39.0 percent), the 5 Series (6102, up 45.3 percent), and the 1 Series (628 sold, up 51.7 percent). Summer is just around the corner, but sales of the top-down Z4 have slipped 56.3 percent (284 units) compared to May 2011.
Source: Volkswagen, BMW, Mercedes-Benz, Audi