Volkswagen U.S. Sales Jump 41 Percent in January

Volkswagen’s goal to double U.S. sales in the next 24 months is certainly ambitious, but if the brand’s sales in January are any indication, it may be on its way to achieving it.

VW reported today that it sold 18,019 cars in January 2010, which is a 41.4-percent increase over January of 2009. Although sales of the aging Passat continue to dwindle (they dropped 33.2 percent to 752 cars) and Golf sales dipped by 25.6 percent, virtually every other Volkswagen model saw sales growth in January (the Touareg, which witnessed neither an increase nor decrease, is an exception). Sales of the CC sedan increased by 76.4 percent, while he new 2010 GTI clocked in at 933 cars, an increase of 72.1 percent.

The most amazing growth was witnessed by the New Beetle, which is scheduled to be replaced after this model year. Volkswagen sold 2167 Beetles last month, with the majority (1943 units) being coupes. Compared to last year, where Volkswagen sold only 794 Bugs total in the month of January, that represents a 172.9-percent jump.

Perhaps that “Final Ediion” is bringing Beetle fans and collectors alike out of the woodwork…

-Steve Diehlman


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