Volkswagen Plans Global, MTV-Based Unveil for 2012 Beetle

Volkswagen’s unveiling of the 2012 Beetle will be a decidedly unusual and international affair. Kicking off with an in-the-metal debut at the Shanghai Motor Show April 18, the debut will be celebrated at MTV concerts in New York and Berlin, Germany.

The concerts will take place on MTV’s World Stage in each city; The Black Eyed Peas will perform in New York, while Belgian duo 2maydjs will spin music in Berlin. The concerts-cum-car-debuts will be streamed online and will air on MTV channels around the around.

As for the car itself, Volkswagen hasn’t revealed anything more than what we already know. The 2012 [New] Beetle is to be an evolution of the previous New Beetle, which launched in 1998 on the fourth-generation Golf platform. The new car’s official profile sketch implies a similar overall shape to the old one, although spy shots reveal the new-Beetle to be longer and wider than its predecessor. The physical changes could help improve interior room.

Engine choices will likely include a 2.0-liter turbo-diesel and a 2.0-liter gasoline four-cylinder, though there’s no word yet on whether a 2.5-liter inline-five will join the mix. Buyers will have a choice between six-speed manual and seven-speed dual-clutch transmissions. The car’s overall platform will likely again be based on the Golf hatchback.

The 2012 Beetle should hit showrooms by the end of this year, and 275 lucky Oprah fans are already on the waiting list. The television host and New Beetle owner gave away 275 cars to audience members during a November 2010 taping of The Oprah Winfrey Show.

Source: Volkswagen