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Under 25K: 2013 Scion FR-S to Start at $24,930

Scion has made it official: the base model of its sporty 2013 Scion FR-S will start at $24,930, squeaking in at just under the $25,000 target it set for its new sport coupe. That price is for the 2013 FR-S with the the six-speed manual transmission, the the six-speed automatic equipped FR-S will set you back $26,030. Both prices include a $730 destination fee.

The pricing news comes on the heels of the official EPA-ratings for the Scion FR-S/Subaru BRZ twins. The rear-drive 200-hp coupes are rated at 25/34 mpg with the automatic and 22/30 mpg with the manual. Regardless of which model you choose, the 2013 FR-S comes with 17-inch alloy wheels and ventilated disc brakes. Seven colors will be available: Raven, Asphalt, Hot Lava, Argento, Ultramarine, Firestorm, and Whiteout.

Scion also announced that the 2013 FR-S will come standard with Scion Service Boost, a free-of-charge service plan that covers all normal factory-scheduled maintenance for either two years or 25,000 miles, whichever comes first. Two years of complimentary 24-hour roadside assistance also comes as part of the Boost plan. Scion is also touting Pure Price, its no haggle, no hassle pricing policy, although the FR-S will no doubt be tempting for its roughly 1000 Scion dealers to mark up initially, as it will no doubt be a hot seller out of the gate.

In case you’re wondering, here’s how the $24,930 2013 Scion FR-S price stacks up against other fun and inexpensive cars:

2012 Volkswagen GTI two-door, manual: $24,765

2013 Ford Mustang V-6, manual: $22,995

2012 Mini Coupe S, manual: $25,300

2013 Hyundai Genesis Coupe 2.0T: $25,125

With the 2013 Scion FR-S sliding in at just under $25,000, would you consider it over a similarly priced Subaru BRZ or the other competitors above? Tell us what you think in the comments section below.

Source: Scion

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2012 Scion iQ

2012 Scion iQ

MSRP $15,265 Base Hatchback

0-60 MPH:

10.8 SECS

EPA MPG:

36 City / 37 Hwy

Safety (NHTSA):

★★★★