Although consumers may be dragging their feet, waiting for a glut of new models looming on Chrysler’s horizon, it hasn’t hampered the company’s sales results. In fact, the automaker says its four brands collectively posted a 17-percent increase in sales during November 2010.
Through the first 11 months of the year, Chrysler, Dodge, Jeep, and Ram each had sales increases of at least 4 percent. Car sales among all brands were down slightly last month, but truck sales were up 24 percent compared to November 2009.
The only Chrysler to post a sales increase in November was the PT Cruiser. A total of 441 of the retromobiles were sold in November 2010, above the 310 moved in November of last year. Sebring sales were less than half what they were in November 2009, and 300 sedan sales dropped by a third. Not surprisingly, the Town & Country minivan carried the brand with 6543 sales, down 9 percent year-over-year, but up 35 percent year-to-date. Put another way, the minivan accounted for nearly 70 percent of Chrysler’s November sales, which were down 23 percent.
Dodge’s minivan hasn’t fared as well as the Chrysler, with the Grand Caravan seeing sales slide 28 percent in November. The second best seller was the Caliber, which shot up 666 percent. Challenger muscle car sales increased 22 percent last month, with 2497 units sold. Nitro SUV sales almost doubled while Journey crossover sales halved, compared to November 2009. The Dodge brand overall had a decrease of 12 percent year-over-year, but look for that to change once the new Durango heads to dealerships.
Now that Ram trucks is a separate division from Dodge, Jeep was the volume brand in November. Sales increased 58 percent, led by — surprise! — the Grand Cherokee. Nearly 11,000 units were sold in November. Last month, Jeep found 12,721 buyers for the new SUV. The Wrangler, with its new interior, was up 34 percent, outselling every Dodge model. The Compass and Liberty were flat in November, and the Patriot was up 43 percent on a year-over-year basis.
Ram was up 67 percent in November, thanks to an 86-percent sales increase from the basic Ram truck lineup. Year-to-date, the truck is up 7 percent. The Dakota remains the only other model sold by the Ram brand, and the midsize truck contributed 834 units in November.
What effect do you think Chrysler’s new and upcoming models will have on sales?