Toyota Tundra Made for Fishing, TRD-Tuned FJ Cruiser to Make SEMA Debut

Toyota is tying in Baja California and bass fishing to its off-road-ready SEMA show cars this year, courtesy of its FJ Cruiser SUV and Tundra truck. While one show car is wild and extreme, the other seems ready for the showroom.

TRD-Tuned FJ Cruiser Concept

The FJ Cruiser is already one of Toyota’s most capable off-roaders, but this SEMA special gets a number of modifications inspired by the Baja Series Tacoma. The most significant upgrade is an underbody “exoskeleton” that increases body rigidity to allow for more intense off-roading excursions. Suspension mods include Bilstein race shocks on all four corners and tires have been upgraded to 17-inch TRD beadlock-style wheels wrapped in BFGoodrich All-Terrain rubber. Performance gains come courtesy of a TRD supercharger, a rotor pack, air-to-water intercooler, and cat-back exhaust. The mods help boosts the 4.0-liter V-6 to 345 hp and 340 lb-ft of torque, 30- and 25-percent gains over stock, respectively. We wonder if the TRD-tuned FJ Cruiser could lead to a cool, low-volume special-edition model before the FJ Cruiser eventually ends its production run.

Here’s the full list of modifications straight from Toyota:


  • 4.0-liter V6 engine
  • TRD supercharger with Twin Vortices System (TVS)
  • Four-lobe, high-efficiency rotor pack
  • Large air-to-water intercooler
  • 345 HP (30% increase) @ 3,500 rpm
  • 340 lb.-ft. of torque (25% increase) @ 3,500 rpm


  • Five-speed electronically controlled automatic transmission


  • Front 60-mm Bilstein® race shocks with 1.3” lift / ¾” articulation
  • Rear 50-mm Bilstein® race shocks with 0″ lift / 1” articulation / remote reservoirs


  • Custom floor mats
  • Two-tone leather interior with FJ-S logos on seatbacks


  • 17-inch TRD Midnight Black beadlock-style wheels
  • BFGoodrich All-Terrain tires
  • Cat-back exhaust
  • Front nudge bar
  • Rock rails

Ultimate Fishing Tundra

Toyota teamed with Bassmaster Elite Series pro angler on the Ultimate Fishing Tundra, which has a bed that’s been transformed into what is essentially a portable fish shop, stocked full of tackle gear including reels, rods, and a refrigerator. Most mods were performed by the folks at CS Motorsports, a company owned by Myers. The team also customized the interior with rear bucket seats, video monitors, and a Navionics lake-mapping system. Other tweaks include a 12-inch suspension lift, bigger tires, and a TRD supercharger and exhaust system.

Here’s the full list of modifications straight from Toyota:


  • 5.7-liter i-FORCE DOHC V8
  • TRD supercharger
  • TRD exhaust system


  • Six-speed automatic transmission

Suspension and Brakes

  • Bulletproof 12-inch suspension lift kit
  • Fox shocks and coil-over system
  • TRD Big Brake kit


  • Nitto 38″ x 15.50″ x 20″ Mud Grappler tires
  • ATX 20″ x 11″ wheels
  • A custom Fab Four pre-runner style front bumper
  • Warn 16k winch system
  • Custom fabricated roof rack
  • Rigid Industries LED lighting
  • Custom-built fishing rod tubes
  • Custom LED grille from Rigid industries
  • 3M matte gray wrap; bumpers and fender flares painted to match
  • Bushwacker fender flares
  • Smoked exterior lighting
  • Amp Research power side steps, bed steps and bumper step
  • Berkley bait and tools
  • Quantum rods and reels


  • Custom-fabricated console, from dash to rear cab wall
  • Three 8″ Kicker subwoofers and a TV monitor mounted in the console
  • Door panels modified to accept Kicker speakers and video monitors
  • Interior color change from gray to black
  • Black and yellow custom leather seat upholstery with “Toyota Fishing Team” embroidery
  • Custom light switch panel in center console
  • Motorized tackle storage drawer in bed area

Source: Toyota

Buying Guide
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2013 Toyota Tundra

2013 Toyota Tundra

MSRP $30,635 4.6L 2WD Short Bed CrewMax


13 City / 18 Hwy

Towing (Max):

10,400 lbs.

Payload (Max):

2,090 lbs.