Toyota Motor Sales, U.S.A. held its annual dealer meeting in Las Vegas, Nevada yesterday, and confirmed that the all-new 2012 Camry will be coming this fall, along with a major ad blitz.
In a prepared statement, Toyota predictably said very little about its latest midsize sedan offering, other than noting that the 2012 Camry and Camry Hybrid are “designed to meet the changing needs of the 21st century driver,” and that “the new Camry will provide technologically advanced features, a contemporary design inside and out, improved performance and refined ride and handling.”
Dealers had their first look at the new car yesterday, but the general public won’t see the finished product until later this year. According to Automotive News, Toyota is planning a media and advertising blitz for its best-selling car starting in October. The 40 different new ads will showcase the car as “smart, safe, and worry-free.”
In the past few years, Toyota’s reputation has been hard hit, after recalling millions of vehicles worldwide for accelerator pedals and floormats — the Camry included. However, it remains one of the best-selling cars in America; roughly 126,094 units were sold in the first five months of 2011, a nice follow-up to 2010’s volume of 327,804 units. Although the Camry faces a greater number of refreshed competitors, Toyota hopes the 2012 model will help reinvigorate sales of its legendary sedan.
What would you like to see Toyota incorporate into the next-gen Camry? Should the new model be an evolution of the same formula, or should the automaker push the envelopes in terms of styling, technology, and powertrain? Send your thoughts to us in the comments section below.
Source: Toyota, Automotive News (Subscription required)