Toyota Prices 2012 RAV4 at $23,460; 2012 Prius Tops Out at $30,565

As 2012 Toyota RAV4s start trickling into dealerships for its official on-sale date tomorrow, the automaker has decided to announce pricing information a day in advance. The base RAV4 with a four-speed automatic start at $23,460 (including $810 destination fee).

Topping the range is the $29,460 RAV4 Limited with a V-6 and four-wheel drive, which represents a $135 decrease. The RAV4 is available in three trim levels (RAV4, Sport, and Limited) and can be had with a 3.5-liter V-6 paired with a five-speed automatic instead the run-of-the-mill 2.5-liter four-cylinder. While Limited models receive a $135 decrease, base and Sport models get a $175 price bump. All RAV4 models receive a new standard audio system for 2012 that has hands-free capability, phone book access, and Bluetooth music streaming. New for Limited models is an optional 6.1-inch screen with navigation and Toyota’s Entune system.

The Prius, slated to arrive in January 2012, will start at $24,760 (includes $760 destination fee), while the Prius Five will cost $30,565. Refreshed for 2012, the Prius now has a revised front fascia, tail lamps, 15-inch wheels, and LED daytime running lights. Inside, a 6.1-inch display screen with Bluetooth for hands-free calling and streaming music is standard. The Prius Three adds more with navigation, Entune, and rear backup camera, while the Prius Four gets an upgraded audio system.

Complete pricing on all trim levels are as follows:

2012 RAV4
Base 2WD 4AT: $23,460
Base V-6 2WD 5AT: $$25,495
Sport 2WD 4AT: $25,160
Sport V-6 2WD 5AT: $27,090
Limited 2WD 4AT: $26,140
Limited V-6 2WD 5AT: $28,060
Base 4WD 4AT: $24,860
Base V-6 4WD 5AT: $26,895
Sport 4WD 4AT: $26,560
Sport V-6 4WD 5AT: $28,490
Limited 4WD 4AT: $27,530
Limited V-6 4WD: $29,460

2012 Prius
Prius Two: $24,760
Prius Three: $26,325
Prius Four: $28,995
Prius Five: $30,565

Source: Toyota


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