Toyota Launches Persona Series Special Edition For 2013 Prius

There’s a snazzier hybrid car on the way, in the form of a special trim level for the 2013 Toyota Prius. The Japanese automaker will offer its popular hybrid in a new model called the Prius Persona Series Special Edition. Upgrades to the model consist of visual changes inside and out.

The transformation begins with 17-inch alloy wheels and a unique Black Cherry Pearl paint (black and blizzard pearl paints also are available). Toyota equips the interior with charcoal-colored SofTex leather seats with red stitching, a SofTex-wrapped steering wheel, and dark chrome trim pieces for the shifter and door panels. The 2013 Toyota Prius Persona Series Special Edition costs $27,890 (including a $760 destination charge), placing it toward the top half of the Prius’ price scale.

In fact, Toyota has increased the price of all Prius models by $200 for the 2013 model year. The fleet-only Toyota Prius One now starts at $23,975 after destination, the Prius Two is $24,960, the Prius Three costs $26,525, the Prius Four starts at $29,195, and the fully loaded Prius Five requires $30,765.

2013 Toyota Prius V Price Bump

Toyota has similarly nudged up prices for the larger Prius V hatchback, although the increase from 2012 to 2013 is between $100 and $155 depending on trim level. The entry 2013 Toyota Prius V Two now costs $27,410 after destination, the Prius V Three is $28,175, and the Prius V Four costs $31,055.

The price of the 2013 Toyota Prius Plug-In hybrid remains unchanged this year, at $32,760 for the base model and $40,285 for the Advanced model. Pricing for the 2013 Prius C compact has yet to be announced.

Source: Toyota

We’ve Temporarily Removed Comments

As part of our ongoing efforts to make better, faster, and easier for you to use, we’ve temporarily removed comments as well as the ability to comment. We’re testing and reviewing options to possibly bring comments back. As always, thanks for reading

Buying Guide
Powered by Motortrend

2012 Toyota Prius

MSRP $29,805 Five Hatchback

0-60 MPH:

9.8 SECS


51 City / 48 Hwy

Safety (IIHS):

Best Pick